News7-Eleven Diversifies Wine Portfolio With The Launch Of Plot + Point

7-Eleven Diversifies Wine Portfolio With The Launch Of Plot + Point


7-Eleven has launched Plot + Point wine. Available in two summer-y varietals, chardonnay and pinot grigio, it is packaged in a Tetra Pak container featuring a screw cap top that makes it easy to pack and sip during all summertime activities, from the beach to backyard gatherings. 

The medium-bodied Plot + Point chardonnay offers aromas of green apple, pineapple, and a hint of oak. The Plot + Point pinot grigio, meanwhile, is light and crisp, with notes of citrus and flavors of ripe apple and juicy peach. Each California vintage has an ABV of 12% – 12.5% and is available at participating 7-Eleven stores. Customers can find 500 ml vessels of wine chilled in the cooler or on shelves.

The Plot + Point Tetra Pak packaging holds the equivalent of three glasses of wine. It’s easy and convenient to enjoy where and when customers want, and the re-sealable container makes it simple to have one glass, store and save for later, or to enjoy in one sitting.

“When it comes to beverages, 7-Eleven continues to innovate across all categories, and that includes alcoholic beverages,” said Amy Werth, senior director of 7-Eleven Private Brands. “This year, perhaps as never before, summertime beckons with picnics in the park, outdoor events and backyard barbecues. We wanted to offer our customers great-tasting wine in a portable, unbreakable container that they can take along on their adventures. Best of all, Plot + Point wine proves customers don’t have to sacrifice taste and quality for convenience.”

No price for the two new wines has been announced at this time.

Plot + Point joins other wines in 7-Eleven’s wine portfolio, including: Sip Sip Hooray canned wine cocktails, Trojan Horse chardonnay and pinot grigio, Yosemite Road wine and Voyager Point cabernet sauvignon, red blend, and sauvignon blanc wines.

For more information and information on where to purchase, head over to 7-Eleven’s official website.

Share this article:


Please enter your comment!
Please enter your name here