Absolut extends beyond fruit flavors to share sweet honey vodka
Absolut Hunni, a new honey-flavored vodka, has been launched in the UK. Landing on shelves and behind bars beginning January 2024, the new drink from the renowned vodka brand offers drinkers an alternative to a field filled with fruit-led options.
Absolut Hunni is made exclusively with natural flavour, contains no added sugar and delivers a premium, sweet vodka with a distinct flavour of golden honey. The result is a smooth, delicious taste that mixes perfectly with lemonade.
When drinking vodka, 60% of UK spirits drinkers choose lemonade as their mixer of choice. However, honey has been identified as an emerging flavour profile in the UK spirits market, making Absolut Hunni & Lemonade one to watch in 2024.
The design of the bottle is striking, and its distinctive packaging ensures it stands out within the Absolut portfolio, as well as the wider category, with bold black and yellow stripes emulating those of a honeybee.
Speaking on the new release, Ian Peart, Commercial Director for Pernod Ricard UK, said:
“Absolut Hunni is our Queen Bee for 2024, providing Flavoured Vodka fans with a new and exciting flavour profile to sip and enjoy with friends either at home or in the On-Trade. This new addition to the Absolut range has been designed to be enjoyed with lemonade, making elevating at-home occasions super simple. For the On-Trade, we know flavoured martinis are enjoying their time in the sun as the UK’s fifth most popular serve, and our Absolut Hunni Lemondrop Martini offers a balanced yet sweet, zesty serve that will ensure customers aren’t stung when ordering at the bar.”
Launching exclusively in Tesco supermarkets this month, Absolut Hunni is bottled at 38% and will roll out across the Off- and On-Trade in April 2024. It is priced at £22. For more information, head over to the brand’s official website.