Absolut Vodka and the Tomorrowland festival have teamed up to create a limited-edition bottle that’s special for 2021.
The Absolut x Tomorrowland 2021 bottle illustrates the brands’ shared values of inclusivity and diversity. It is part of the co-created United We Dance campaign, which aims to celebrate the unifying and liberating “spirit of the dancefloor.”
The limited-edition bottle places the Tomorrowland logo front and center, and places images symbolising freedom, beauty and equality around it. It will be available in Germany, Belgium, Netherlands, Switzerland, Slovenia, Romania, Malta, and Greece.
“Absolut Vodka and Tomorrowland share the belief that what unites us is stronger than what divides us,” said Tad Greenough, Global CCO at Absolut Vodka. “We both know that together we can create a better tomorrow. Human connection is more important now than ever and this partnership looks towards a time in the future when we can be together on the dancefloor in real life.”
Tomorrowland’s digital festival Around the World is set to take place on July 16-17, 2021. Unfortunately, as of June 23, the 16th edition of the physical Tomorrowland festival in Belgium has been postponed.
“It is with heavy heart our organization must announce that the 16th edition of Tomorrowland Belgium cannot take place in 2021,” says a note on the festival page. “The entire team fought till the end and did everything in their powers to write a new chapter in the history of Tomorrowland.
“Our dream was to welcome the People of Tomorrow, who we’ve been missing for too long, to celebrate life to the fullest. But unfortunately, the local government has not given the permit to organize Tomorrowland.”
For more information on Tomorrowland, head over to its official website.
In March, Absolut unveiled a Watermelon Vodka. The new flavored offering from the Pernod Ricard-owned brand follows the growing demand for watermelon-flavored alcoholic drinks.