NewsAirbnb Launches Vineyard Category

Airbnb Launches Vineyard Category


Wine just tastes better at the winery, which makes staying at one a must for any wine lover. With that in mind, Airbnb has launched a new Vineyard category, featuring more than 120,000 stays on working vineyards across the globe. 

According to Airbnb, the average vineyard property ‘host’ earned more than $11,100 last year from wine lovers choosing to make a whole night out of it. The total Vineyard category on Airbnb in the UK alone earned almost £35 million last year.

Airbnb analysis showed that vineyard stays, along with other ‘unique’ listings such as treehouses and historical homes, grew by 120% in 2021 compared with 2019, as the world slowly began to emerge from the covid-19 pandemic.

Amanda Cupples, General Manager for Northern Europe at Airbnb, said: “People are yearning for new experiences and adventure – whether that’s on their doorstep or further afield. A new world of travel has emerged and travellers are looking for destinations, both familiar and undiscovered, where they can stay for longer and immerse themselves in local life by living and working.

“Our collaboration with WineGB has come at a perfect time, celebrating English Wine Week with the launch of the new Vineyard Category on Airbnb. From vineyards to windmills, incredible and unique spaces on Airbnb are providing guests with inspirational, memorable and experiential stays, everyday.”

Nick, Co-Host of Avalon Lodge on Oastbrook Vineyard, said: “Oastbrook is a member of WineGB, and hosting through Airbnb allows us to fully embrace the opportunities offered by English Wine tourism by providing our guests with a truly experiential stay. Guests can book their vineyard stay and experience on the same app with a platform they are already comfortable with. This offers us a greater number of guests than we would achieve through direct marketing.”

Prospective Hosts and vineyard Hosts in the UK can learn more about how much they could earn by sharing their space on Airbnb through the What’s My Place Worth tool. The interactive tool computes the estimated income based on geography, type of listing, and also uses prior Airbnb booking data in the area. 

Airbnb Vineyard stays are available across the globe, including accommodations in France, Italy, Portugal, Argentina, California, New York, and more. Search for them here.

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