NewsBABE Wine Welcomes The Summer We Deserve

BABE Wine Welcomes The Summer We Deserve


BABE Wine has launched its “Wine For The Summer We Deserve” campaign. With the new campaign, the brand is “encouraging everyone to make up for lost time and safely enjoy this summer to the absolute fullest.”

BABE Wine partnered with the iconic drag queen Rosé to launch their “Wine For The Summer We Deserve” campaign. Together with Rosé as their summer spokesqueen, BABE Wine is “turning those ratty, worn-out sweatpants, banana bread ingredients, and thousand-piece puzzles into… WINE,” says a press release.

To have your sweats poofed into wine and get your summer started, all you have to do is comment on BABE’s Instagram and Rosé will give you the chance to snag some wine. 50 winners will be awarded with an 8-pack of BABE Rosé, and two lucky people will win a summer’s worth of BABE Wine.

“I’m so excited to be partnering with BABE Wine to kick off the Summer We Deserve. It truly is a match made in heaven!” said Rosé. “Get ready honey, ‘cause it’s out with the old, and in with the BABE! BABE Rosé, that is! Summer has officially begun!”

Stay tuned for more BABE Wine fun during The Summer We Deserve — BABE will also be launching limited edition tie-dye cans in support of the American Civil Liberties Union, celebrating National Rosé Day, and more. 

BABE Wine comes in bubbly Rosé, Red and Grigio, as well as the new 100 calorie and 0g of sugar BABE 100 Rosé. With its portable canned design, there’s no need to worry about a corkscrew while you’re making the most of your summer Fridays.

Full contest rules can be found here. Check out the brand’s wine locator to find cans near you or purchase it online.

Last month, Babe Wine and partnered up to give mom what she really wants — to not be a mom (but just for the weekend). The brands gave one lucky mom the chance to take the weekend off with a luxurious, wine-filled hotel getaway.

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