Following a worldwide call for voice and dance submissions in November, Bacardi Rum has now debuted the official music video and full song for the first-ever remake of global hit single, “Conga” ft Meek Mill, Leslie Grace, and produced by Boi-1da. Incorporating fan submissions from around the world, the Bermuda-based Rum brand is once again inspiring people everywhere to do what moves them through song and dance, with the new “Conga Feat. You” campaign.
Featuring lead vocals from Leslie Grace, rap verses by Meek Mill, and produced by Boi-1da, the “Conga” remake is a fresh twist on the hit 1985 single from Miami Sound Machine’s Emilio and Gloria Estefan. Blessed by Emilio Estefan, this new version of “Conga” is remixed for a modern audience that celebrates the beauty of self-expression and is sure to make you move your feet.
“Bacardí is thrilled to reveal the first-ever remake of the global smash hit ‘Conga’ and official music video. Over the past month, we closely reviewed all the incredible fan submissions from around the world and incorporated a select number into the final music video alongside the artists,” said Ned Duggan, Global Senior Vice President for Bacardi rum. “We’ve always seen music as such a powerful force in bringing people together, and as the world trended toward division and isolation this past year, we wanted to use music as a catalyst to bring people back together in a way that has never been done before. We can’t wait for you to see it.”
The full-length music video intersperses “Conga” enthusiasts’ dance moves alongside Leslie Grace, Meek Mill, and Boi-1da as they move through a vibrant Caribbean scene. As the music video progresses, user-submitted dance moves begin to sync up with the artists’ choreography, culminating with the three lead artists visually pulling individuals from their own UGC worlds and inserting them into the Caribbean world, where they can all feel the rhythm of the music together.
Additionally, the official music video boasts a large roster of celebrities and influencers, including 2020 Sports Illustrated Swimsuit Issue cover girl Jasmine Sanders, viral street-dance performer Lil Buck and singer, dancer and TV judge Alesha Dixon – who recruited “Conga” enthusiasts near and far to submit their dance moves and vocals when the campaign first kicked off in November. The music video also features a cameo by Emilio Estefan, one of the producers behind the original “Conga” track.
To accompany the release, Bacardi has created an official “Conga Feat. You” campaign cocktail called the Coco Conga. This spin on the Caribbean classic Mojito is made with a base of Bacardi Superior white rum and a splash of Bacardi Coconut Flavored Rum.
Coco Conga Cocktail
- 2 ounces Bacardi Superior Rum
- 1 ounce lime juice
- 12 mint leaves
- 2 tsp extra fine sugar
- 1 ounce Club Soda
- Splash of Bacardi Coconut Flavored Rum
Add the Bacardi Superior Rum, lime juice sugar and mint to a highball glass. Press mint with a bar spook to release oil. Add crushed ice, almost to top, and churn. Top with Club Soda and crown with a splash of Bacardi Coconut Flavored Rum. Garnish with a mint sprig and lime wedge.
The official song release is accompanied by an extensive media buy – with a 30-second spot of the music video airing during Super Bowl pre-programming and during the premiere of “The Equalizer” after the big game. The “Conga Feat. You” campaign spot will extend through the month of February around cable originals and live sports including NHL and NBA, as well as premium Connected TV environments and surrounding relevant artists on YouTube and Vevo. In February and March, “Conga” messaging will extend to Instagram, Twitter, Soundcloud and Pandora, and Snapchat users will be able to engage with a custom choreographer lens to the “Conga” track brought to you by Bacardi. Lastly, fans will be able to tune into custom Genius series “Verified” and “The Cosign Live” on Twitch to learn more about the remaking-of “Conga” and engage with user reactions to the track in real-time.