Beginning June 18th, Barcelona cocktail bar Two Schmucks will head out on its Schmucks US Tour, a four-week road trip that will take the team across five states and some of America’s most renowned bars. With the help of Fords Gin, the tour is the bar’s biggest activation to date and will see the team hosting a series of seminars and industry socials to showcase its Five Star Dive Bar concept.
Two Schmucks, which was ranked 11th on the World’s 50 Best Bars list in 2021, will travel across America to host a series of seminars for people in the drinks industry. The in-depth talks will see the team share the development behind the Five Star Dive Bar concept and their own hospitality experiences. The concept will then be brought to life for an industry event the following evening where the hosting bar will be decorated with neon lighting, skate brand stickers, and graffiti as well as surprise live performances. The team will then present their five-star service to industry guests alongside world-class cocktails made using Fords Gin.
Embarking on the road trip will be Two Schmucks’ co-founder and owner, Moe Aljaff, one half of the bar’s creative directors, Juliette Larrouy, and bartender Heena Kewalramani.
Schmucks US Tour dates, subject to change, are as follows:
- Nashville – Pearl Diver, June 18-19
- Houston – Two Headed Dog, June 22-23
- New York – Katana Kitten, June 30 – July 1
- Las Vegas – Herbs & Rye, July 3
- Los Angeles – Broken Shaker, July 9-10
The first day of each stop will be the industry-only seminars and the following night will be the nighttime experience. For more information on how to attend, follow along on instagram.
In November, Two Schmucks unveiled a new savory cocktail menu developed by Larrouy and co-creative director Pom Modeste.