Bardinet has unveiled a redesign of its VSOP and XO bottles, as well as a new campaign to showcase its heritage. The Brandy house’s advertisements are using the taglin “crafted with French passion.”
The Bardinet redesign includes a new slimmer bottle and branding. It celebrates the brand’s French heritage with details including the founding date, the creator’s signature, and an eagle emblem. The goal is to enhance the consumer’s understanding of the Brandy with VSOP and XO defined in full on the bottle, along with an explanation of the production process.
The Bardinet “crafted with French passion” advertising campaign looks to highlight the brand’s French traditions and the spirit of the people behind the spirit. It includes photographs of the production process and images of the new bottle alongside signature serves.
Bardinet recommends serving its XO neat, over ice or as a French Mul, where it’s mixed with fresh lime and ginger beer. It’s VSOP, meanwhile, is suggested to be paired with tonic.
“Bardinet brandy is for all to enjoy, whether they are experimenting with brandy in cocktails, or prefer to drink our spirit neat,” Marion Divaret, international brand manager for Bardinet. “By updating our packaging and launching our striking new advertising campaign, we invite everyone to explore the rounded, balanced taste of Bardinet brandy, which we have been crafting with passion for more than a century.”
Founded in 1857 by Paul Bardinet, the brand joined the portfolio of French firm La Martiniquaise-Bardinet in 1993. It is aged and blended at the Domaine de Fleurenne estate near Bordeaux, France.
Last month, Cutty Sark launched a new global ad campaign, The Spirit of Adventure. It was the blended Whisky brand’s first set of advertisements since French drinks group La Martiniquaise-Bardinet purchased it from Edrington in November 2018. Overall, the company seems to be pushing their products more aggressively to an English speaking market.
