NewsBasil Hayden Launches Subtle Smoke Bourbon

Basil Hayden Launches Subtle Smoke Bourbon

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Basil Hayden is looking to change the perceived notion that smoky spirits are harsh with its newest limited-edition bourbon, Basil Hayden Subtle Smoke.

The steps to create Basil Hayden Subtle Smoke begin with toasting and lightly charring a secondary barrel. Afterwards, hickory-smoked chips are delicately ignited at a constant feed to produce smoke, which is then pumped into the barrel, resulting in soft, charred notes. This six-month secondary aging process provides a smoother, more subtle take on smoky spirits.

“We continue to honor my grandfather Booker Noe’s legacy of pushing the boundaries of what bourbon can be with the debut of Basil Hayden Subtle Smoke,” said eighth generation Beam family distiller Freddie Noe. “A showcase of the many ways in which our bourbon can be layered, refined and complex, yet approachable and inviting, Basil Hayden Subtle Smoke is reimagining how smoky spirits can taste.”

On the nose, aromas of mellow smoke character with a hint of vanilla preface flavors of soft char with light sweetness reminiscent of butterscotch and maple on the palette. Concluding with a crisp, yet delicate finish of smokiness with light toasted hickory wood, the new expression offers a subtle, welcoming introduction to a smoky spirit while paying homage to the whiskey’s signature high-rye style.

“Basil Hayden Subtle Smoke is proof that bourbon can be complex and smoky, but doesn’t need to be harsh,” said Jonathan Marks, Senior Brand Director for Global Small Batch Bourbon at Beam Suntory. “We look forward to bringing new members into the Basil Hayden family with this bourbon that provides a subtle invitation to smoky spirits in a way that only Basil Hayden can.”

Subtle Smoke is available now, for a limited time, at premium spirits retailers across the United States for $49.99 per 750ml bottle.

For more information, head over to Basil Hayden’s official website.

In August, Basil Hayden announced the launch of Basil Hayden Toast, a new Kentucky Straight Bourbon Whiskey.

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