Belvedere has launched a trio of outdoor terraces across the United Kingdom to spotlight its Organic Infusions range. The Polish vodka brand released the line in May of last year.
The three Belvedere Organic Infusions terraces will be at The Social in Glasgow, Scotland; The Backyard at The Light Bar in Shoreditch, London; and Dalloway Terrace in Bloomsbury London. The certified-organic range comprises three flavors: Blackberry & Lemongrass with a hint of Sage; Lemon & Basil with a touch of Elderflower; and Pear & Ginger with a drop of Linden Honey.
“The Belvedere Organic Infusions range of flavoured vodkas make the perfect summer drink and are ideal for creating cool refreshing cocktails,” said Jasmine Swann, Belvedere brand manager. “We’re very excited to take this one step further by bringing the range to life for consumers in these stunning al fresco terraces, each with their own different interpretations, to create the ultimate summer drinking experience.”
The outdoor terrace at The Social in Glasgow opened in May with a botanical-themed bar, floral décor, crates of fresh seasonal fruits. and bouquets of herbs. Drinks expert Roddy Coyle curated a Spritz menu for the terrace using the Infusions line. Every Friday night, resident DJs, Steve Le Mash and Ross McIntosh, give visitors the chance to enjoy music while taking in the summer air.
The LVMH-owned brand teamed up with The Light Bar for its Shoreditch terrace. The outdoor space is supposed to evoke a VIP festival lounge and features contemporary furnishings alongside lush greenery. Special cocktails were created by bar manager Ilija Kniasev, including a Lemon and Basil Bomb, a Blackberry and Lemongrass Bomb, and a Pear and Ginger Bomb.
The Dalloway Terrace at the Bloomsbury Hotel in London, meanwhile, features a flower-adorned terrace featuring the colors of the Belvedere Organic Infusions range. Opening this month, it will offer a variety of cocktails, afternoon tea and food that uses ingredients that claim to benefit mental health. A proportion of sales will be donated to the Campaign Against Living Miserably (CALM) charity.
For more information, head over to the brand’s official website.
