“Black Velvet Apple is an approachable flavor that marries the quality of Black Velvet Whisky with the hottest flavor in brown spirits today for an extraordinary taste,” said Hannah Venhoff, Group Product Director, Heaven Hill Brands. “With renewed attention and investment in Black Velvet, we are invigorating the brand with thoughtful innovation that honors the Black Velvet legacy and brings new consumers to this iconic brand.”
Heaven Hill Brands acquired the Black Velvet Distilling Company in November 2019, quickly moving forward on infrastructure developments to build upon the success and experience of the Black Velvet team in Lethbridge, Canada. Building on the success of Toasted Caramel, the new flavor innovation introduces the next phase of investment in the historic brand, welcoming in new consumers and providing choice to current fans. The Canadian Whisky will be supported at retail with point of sale and displays, as well as across trade media.
Black Velvet Apple is described as offering a “smooth, balanced taste,” and features “a burst of tart, green apple followed by a bright, crisp finish,” says the brand. It can be enjoyed neat, over ice, with your favorite mixer, or in one of the following cocktails suggested by the comapny:
Canadian Mounty Mule
- ½ oz. Lime Juice
- 2 oz. Black Velvet Apple
- 3 oz. Ginger Ale
Build all ingredients in a mule mug or collins glass over ice, stir, and garnish with lime
Oldman Old Fashioned
- 1 ½ oz. Black Velvet Whisky
- ¾ oz. Black Velvet Apple
- 3 dashes of Angostura Bitters
- 2 dashes of Orange Bitters
Combine all ingredients in a mixing glass with ice and stir well until chilled. Serve over ice and garnish with orange peel.
Bottled at 35% ABV, the Whisky will be available in limited markets beginning in February 2021 at a suggested retail price of $10.99 per 750ml.