Blockbar Unveils 1800 Colección As Its First Ever NFT To Go On Auction

1800 Colección NFT BlockBar

To celebrate Hispanic Heritage Month, Blockbar has announced they will auction an extra-rare vintage of 1800 Colección Tequila that comes in a custom-designed decanter by artist Leonora Carrington. 

1800 Tequila worked closely with celebrated surrealist artist Leonora Carrington, prior to her passing, to curate a unique decanter titled “El Rey del Tequila” complementing 1800 Colección rare extra añejo tequila. Carrington created only 15 of these silver-sculpted masterpieces fifteen years ago; never released for public sale. Now one of these prized decanters is available for the first time as an ultra-exclusive collectible with a starting bid of $25,000 exclusively on BlockBar.com.

This will be the first ever tequila auctioned on Blockbar.com. Ownership of the NFT includes the “El Rey del Tequila” (2009) Leonora Carrington-designed decanter accompanied by a bottle of 1800 Colección Tequila. The buyer will be invited to visit Jalisco, Mexico for a private tequila tasting at La Rojeña distillery, Latin America’s oldest distillery and the birthplace of tequila. They will also tour Leonora Carrington’s exclusive art collection.

“We’re delighted to mark Hispanic Heritage Month by hosting our first ever tequila auction with the iconic 1800 Tequila,” comments Dov Falic, Co-Founder and CEO of BlockBar. “1800 Tequila has a history of partnering with world-renowned artists and this unique, never-made-available-before decanter designed by surrealist artist Leonora Carrington makes this auction highly desirable for tequila and art lovers alike.”

Leonora Carrington was widely considered one of the most important artists in Mexico during the 20th century, leading 1800 Tequila to commission her to design a unique decanter complementing the ultra-rare liquid of 1800 Colección Tequila. As a nod to her birthplace, the brand is releasing one exclusive, limited-edition 1800 Colección Tequila vintage aged in ex-single malt whiskey casks from the United Kingdom. She designed “El Rey del Tequila” (“The King of Tequila”) as she was an admirer of the agave plant and the liquid derived from it after arriving in Mexico in the 1940s. 

Master Distiller Alejandro Coronado creates a specially balanced blend between 1800 Colección Tequila and the finest aged tequila reserves. 1800 Colección Tequila begins with the selection of the highest-quality agaves that have reached optimum maturity. Following the 1800 Tequila tradition, the agaves are steam cooked for several days in stone ovens obtaining a very selected extract, which is then distilled twice, followed by several years of slow aging in ex-single malt whiskey casks. The result is an exquisite, distinctively aged extra añejo tequila with a silky consistency, deep golden color, and smooth mellow taste with a subtle touch of caramel, honey, and almond. 

“Always at the forefront of culture, 1800 Tequila partnered with BlockBar to release its first NFT to bring the centuries-old tequila-making tradition to a new audience who appreciates luxury spirits and unique, high-value art,” says Lander Otegui, Senior Vice President of Marketing at Proximo Spirits. “A decades-long champion and benefactor of art and culture, 1800 Tequila will contribute 50% of the proceeds from the 1800 Colección Tequila NFT sale directly back to the Council of Leonora Carrington for the preservation of various collections including drawings, sculptures, and textiles. With a new generation of luxury spirits drinkers and art collectors, this will be the first of many 1800 Colección Tequila NFTs to come.”

1800 Colección “El Rey del Tequila” bottle and decanter will be auctioned off with a starting bid of $25,000 from 10:00 am EST on Monday, September 12th, ending at midnight on Thursday, September 15th. Bids can be placed via BlockBar.com

For more information, check out Blockbar’s official website