Bold Rock have launched a new Hard Lemonade Seltzer line. The Virginia-based brand will jump into the fast growing substyle of the hard seltzer category. At the start of this year, the hard lemonade seltzer segment accounted for nearly 10% of the national seltzer volume, with no signs of slowing,” says the brand. This new line builds off the company’s successful 2020 launches of their Hard Lemonade and Hard Seltzer lines.
Speaking to the inspiration behind Bold Rock’s new Lemonade Seltzer, Artisanal Brewing Ventures’ Chief Marketing Officer, Derek Detenber, explains “This segment really took off in 2020 with one national brand achieving substantial share of the category and now other big brands are entering and blazing the trail in terms of consumer education and awareness. But, we believe this segment is very aligned to the ethos of what Bold Rock stands for as a brand. It’s a drink that exemplifies fun, being together, and sharing good times. Something we all need in 2021. Our fans know and love us for our commitment to refreshing, approachable, quality driven flavors and with this latest innovation, we invite Bold Rockers to once again Make the Bold Choice.”
Releasing to markets this March, the Bold Rock Hard Lemonade Seltzer lineup brings a crisp balance of real lemonade flavor and fruit to its four variants – Blackberry Lemonade Seltzer, Blood Orange Lemonade Seltzer, Strawberry Lemonade Seltzer and Original Lemonade Seltzer. Each style contains 1g of sugar and 3g carbs, clocking in at 100 calories and 5% ABV.
Bold Rock Hard Lemonade Seltzer will be available in a variety 12-pack – 3 cans of each style. Lemonade Seltzer will see widespread distribution across a rapidly expanding list of states which includes Virginia, North Carolina, South Carolina, Georgia, Tennessee, Florida, Maryland, West Virginia, Delaware, Pennsylvania, New York, New Jersey, Ohio, Connecticut, Rhode Island, Massachusetts, Vermont, New Hampshire, Maine, Illinois, Michigan, Kentucky and Washington DC.