Bombay Sapphire has announced the debut of its first campaign film dedicated to the Bombay & Tonic cocktail. Titled “Senses Stirred”, the film was brought to life by director Alan Masferrer and shows viewers that “the perfect gin and tonic goes far beyond being a cocktail – it is an experience for the senses,” says a press release. “Throughout the narrative, all five senses (sight, sound, taste, scent and touch) are awakened, manifesting the bright, fresh, botanical flavor profile of the heralded, vapor-infused London Dry Gin from Bombay Sapphire combined with the precise balance of premium tonic water.”
Comprised of 30, 15 and 6 second films, the “Senses Stirred” campaign marks the brand’s first collaboration with Masferrar, a director known for his award-winning music video and commercial work, with past campaigns including BMW and Moncler. Bombay Sapphire drew on Masferrar’s visual language to give life to the signature Bombay & Tonic drink. This highlights an untapped opportunity to drive interest in the long-storied cocktail, especially as the popularity of gin continues to rise in the US, with the IWSR predicting that the premium-plus gin segment will continue to grow by double-digits through 2023.
“The goal of our first major brand campaign in North America is to awaken the senses and illustrate the superior taste experience when our signature Bombay & Tonic serve is consumed, thanks to our delicate vapor-infusion process and unique combination of 10 all natural, sustainably sourced botanicals,” says Natasha Curtin, Global Vice President for Bombay Sapphire. “We want to make ‘Bombay & Tonic’ a household name for the gin and tonic drinking moment, whenever effortless refreshment is called for. Through Alan Masferrar’s talented eye and cinematic qualities we were able to create a truly unique spot in the spirits space – one that spotlights the elevated, balanced and refreshing nature of the Bombay & Tonic.”
As Director Alan Masferrar explains, “I have a particular affinity for the Bombay & Tonic as it was the drink my parents met over, so I was definitely excited to collaborate with Bombay Sapphire on this campaign to illustrate this story of the ultimate sensory drink experience through our metaphorical installations of the bubbles, vapor mist, sparkling ice cube, citrus and botanical ingredients.”
The 360 campaign will launch the week of August 9th with the film spots on network and cable programs, complemented with a range of digital and social-first assets and an exciting series of on-premise programming, digital ecommerce, and in-real-life elements that will be announced throughout the summer.
For more information, head over to the brand’s official website.
In July, Bombay Sapphire announced a partnership with Los Angeles-based artist Steven Harrington, who has designed a new Limited Edition Bombay Sapphire bottle. The new bottle adds Harrington’s signature psychedelic-pop style to bar carts everywhere.