SLS Baha Mar in Nassau, Bahamas has announced a partnership with Bruno Mars’ SelvaRey Rum, naming the brand a premier partner for the luxury Caribbean resort. The partnership presents SelvaRey as the elevated option for rum cocktails with special beverage offerings available throughout the property, curated branded experiences, and event activations all set against the luxurious backdrop of Baha Mar.
To launch the partnership, SelvaRey will take over Privilege, SLS Baha Mar’s upscale adult-only pool, on Labor Day weekend with a series of Piña Colada Pool Party events including guest DJ performances and a flagship day party hosted by SelvaRey Rum co-owner Bruno Mars featuring a special DJ set by DJ Pee .Wee (Anderson .Paak) on Sunday September 4th.
Distilled in the jungles of Latin America by a legendary Master Blender, SelvaRey (which loosely translates to “King of the Jungle”) is favored as one of the most awarded spirits on the market. The brand’s portfolio is made up of four expressions, White Rum, Chocolate Rum, Coconut Rum, and the Owner’s Reserve; a rare blend of aged rums hand selected from the most prestigious casks.
“The quality and diverse portfolio of SelvaRey’s products matches our luxury of choice positioning, and we’re looking forward to welcoming guests with tropical and elevated beverage options, further enhancing the Baha Mar experience,” said Graeme Davis, President of Baha Mar.
“Tropical Luxury is what SelvaRey is all about and I couldn’t think of a better partner to bring that experience to life than Baha Mar,” added Bruno Mars.
Kicking off the partnership, the Piña Colada Pool Party weekend will feature a series of DJ sets Thursday through Sunday of the Labor Day holiday weekend. The line-up includes performances by DJ Ignite, Osocity, and DJ Stevie J, which will all lead up to Sunday’s featured event hosted by Bruno Mars and a special DJ set by Anderson .Paak (DJ Pee .Wee). Cabana reservations and tickets to the Piña Colada Pool Party events at Privilege are available at the hotel’s official website.