Bulleit Frontier Whiskey has announced that it is once again teaming up with American Forests as well as Cocktail Courier to create a limited-edition eco-friendly cocktail kit in celebration of Earth Month and Earth Day 2021. Available for cocktail and environmental enthusiasts to purchase starting today (April 1) on Cocktail Courier, Bulleit will donate 22% of sales of kits during the month of April to American Forests in recognition of Earth Day on April 22.
The launch of the climate-friendly Earth Day Cocktail Kit comes on the heels of the announcement of the Bulleit brand’s partnership with American Forests, which will see the Diageo-owned brand plant one million trees over the next five years.
“As a brand focused on building community, we are thrilled to team up with our friends at American Forests and Cocktail Courier, and with the input of a pioneering mixologist, Carley, to deliver this one-of-a-kind sustainable Earth Day Cocktail Kit experience to people at-home,” said Ricky Collett, Global & US Brand Director, Bulleit Frontier Whiskey. “Bulleit supports these trailblazers who are setting the standard for sustainable practices in their fields, and ultimately helping to preserve the environment for generations to come.”
“Healthy and resilient forests are a gift that keeps on giving, including carbon sequestration, air purification, water conservation, and vital wildlife habitat,” noted Jad Daley, President and CEO of American Forests. “We’re thrilled to continue our partnership with Bulleit for this eco-friendly Earth Day Cocktail Kit collaboration, and to plant even more White Oaks together to help with the fight against climate change.”
Made with sustainably sourced ingredients and packaged with compostable materials, the Bulleit Frontier Whiskey Earth Day Cocktail Kit is available in both classic and mini sizes, and contains everything whiskey lovers need to craft a delicious and eco-friendly “A Sip of Paradise” cocktail at-home, including Bulleit Bourbon, pineapple cordial and citrus stock garnished with a dehydrated lemon wheel. Crafted with sustainability in-mind, the citrus stock featured in the cocktail is made by using the leftover hulls of the citrus, often discarded after juicing, and the pineapple cordial is made from using the pulp leftover from juicing as well as the skins of the pineapple.
Each kit also contains sustainable at-home bartending tips printed on seed paper, so consumers can begin to plant and grow their own garnish gardens at-home, as well as two upcycled Bulleit-branded rocks glasses in the classic kit size only. Cocktail Courier will also feature several videos by the expert mixologist demonstrating how people can recreate the sustainable citrus stock and pineapple cordial kit elements of the kit as well as some additional tricks and tips for how they can operate more responsibly in their at-home bar.
The exclusive and limited-edition Bulleit x American Forests Earth Day Cocktail Kit is available for purchase now at CocktailCourier.com, for the price of $69.99 per classic kit, and $34.99 per mini kit, while supplies last.
Last June, Diageo announced it will make its new Bulleit Bourbon distillery carbon neutral. Currently under construction in Lebanon, Kentucky, the forthcoming $130 million distillery will be the first carbon neutral facility built by the spirits giant. The company expects it to be fully operational in 2021.
