Bushmills Irish Whiskey is buying America’s first drink of 2021. This new year, order a Bushmills from a favorite neighborhood pub and the beloved Northern Ireland distillery will cover the cost.
Bushmills’ “First Whiskey of 2021” aims to send America a friendly Irish gesture to help raise spirits by covering the bill for thousands of new year toasts across the country. No matter if ordered in person, takeaway or delivery, Bushmills wants to be the nation’s first drink of 2021.
To redeem the offer, Whiskey lovers 21 and over can simply buy a Bushmills Irish Whiskey pour or cocktail from a favorite local bar or restaurant, take a photo of the itemized receipt displaying the purchase of Bushmills and upload the receipt through the First Whiskey official website. Valid receipts will receive a reimbursement of up to $6.00 (paid via Venmo, Paypal or Amazon) on purchases from January 1 through March 18, 2021 in participating U.S. states.
The Bushmills First Whiskey program launches at a time when the bar and restaurant industry needs the support of its patrons. The iconic Irish Whiskey brand continues to stand in solidarity with bartenders across the United States and encourages consumers to show support for their favorite local spots by participating. This program follows Bushmills’ $200,000 donation to the USBG Foundation’s Bartender Emergency Assistance Program earlier this year. Bushmills plans to offer continued support for U.S. organizations that are providing relief to those affected by the current crisis.
In December, Bushmills unveiled its oldest single malt Whiskey to date, the 30 Year Old New American Oak Cask. The new offering is part of the Causeway Collection, which the Northern Ireland distillery revealed earlier in the month. Only 432 bottles of the extremely rare Whiskey will be made available and will be priced at €700 ($851 USD).