Cameron Diaz and Katherine Power have released Avaline Red, the third wine in the vegan-friendly, organic brand’s portfolio. Originally scheduled for a later release, the early launch of Avaline Red comes in response to popular demand and the brand’s rapid success with over 120,000 bottles of White and Rosé sold in the first ninety days.
Avaline Red is light to medium-bodied, with bright red fruit and delicate aromas that are balanced by a touch of spice. Made in Rhône, France, the Red is a blend of Grenache and Syrah, a bold, yet delicate balance of masculine and feminine. It pairs well with a bowl of cheesy pasta or a bite of salty dark chocolate after your favorite meal.
“Avaline wines are meant to be everyday wines, no matter the season,” shared Cameron. “Our red is light enough to enjoy in warm weather but has enough body to cozy up with on a winter night. We know that’s how people drink now. It’s not really based on seasons or meals, it’s based on mood.”
Avaline Red lives up to the brand’s clean standar, which means always using organically grown grapes and, when needed only NOP (National Organic Program) approved ingredients, never adding animal by-products, colors and concentrates or unnecessary sugars, and keeping sulfites always below 100ppm.
While the first Avaline releases included the clean criteria and tasting notes on their labels, information on nutrition and ingredients were detailed on the website. Based on the community response to the brand’s transparency mission, the founders decided to add the nutritional information directly onto the Red label. In addition, all releases for 2021 will include both the nutritional information and an ingredient list. As Katherine says, “what the community wants, the community gets.”
“With Avaline, our mission is to make this level of ingredient and nutritional transparency the norm,” continues Katherine. “We started Avaline because we felt this need ourselves. We have seen that this customer who is seeking ‘clean’ in other categories like food and beauty products, is in fact asking for clean wine.”
Coming in at 14.5% ABV, Avaline Red arrives at a suggested retail price of $24 and is available from select retailers with additional distribution to come. Along with the top-selling White and Rosé, it will soon also be available for purchase via the brand’s official web store.
