Campari Group has unveiled Rare Attico, an invite-only space at its Asia Pacific headquarters in Singapore. Located on the 28th floor of the Gateway East building, the area showcases the company’s super-premium-and-above portfolio of spirits.
Inside Rare Attico, modern furnishings and lounge seating are joined by cabinets that showcase the company’s Rare Opulent collection. Rare Opulent offers a range of exceptional and limited liquids from Campari’s portfolio, and includes Champagne, Cognac, rum, bourbon, single malt whisky, and more. Prices for the expressions range from more than $200 to more than $30,000.
Customers who visit the Rare Attico space will be guided through the collection by a host.
“By launching this exclusive and intimate new space alongside the ultra-premium new Rare Opulent collection, we are pleased to have established a new opportunity for building stronger relationships and networks in the region,” said Matteo Fantacchiotti, Campari Group managing director, Asia Pacific. “The Rare Attico houses the collection of the most exceptional liquids in our portfolio – a space designed to inspire conversations with clients, trade and partners. The dynamic luxurious venue with its unique collection is a true milestone and an exciting new chapter for us.”
Last year, Campari Group created the Rare department to grow a selection of super-premium-and-above brands in select US markets.
For more information, head over to Campari’s official website.
Last year, Campari Group launched the RARE division. Operating from New York City, the sector focuses on the company’s super-premium and above offerings through a dedicated interior department.