NewsCamus Creates Cognac Masterpiece To Celebrate First Babson-Camus Global Family Entrepreneurship Award

Camus Creates Cognac Masterpiece To Celebrate First Babson-Camus Global Family Entrepreneurship Award


Babson College in partnership with Camus Cognac have announced the first ever Babson-Camus Global Family Entrepreneurship Award. The prestigious award recognizes one highly distinguished and uniquely impactful business family that has created significant economic and social value across generations while exemplifying Babson College values. The criteria for the award are based on achieving impact and demonstrating values-based entrepreneurship. Careful consideration is given to the demonstration of excellence in the following areas: Entrepreneurship and Economic Value Creation, Social Value Creation, Family Value System as a Driver of Impact.

Babson-Camus Global Family Entrepreneurship Award cognac body

The award was presented today at a special ceremony during Babson Connect Worldwide 2021, Babson College’s premier entrepreneurial summit that is designed to empower learners to create lasting economic and social value for themselves, their enterprises, their communities, and the world.

Ernesto Bertarelli, of Waypoint Capital, will be the first Babson-Camus Global Family Entrepreneurship Award recipient. Waypoint has investments ranging from commercial real estate in London to pharmaceutical companies. The Bertarelli family has a history of supporting life sciences and marine conservation through their Bertarelli Foundation.

“We wanted to recognize a family business that shares the same core values as both Camus and Babson College,” said Cyril Camus, Fifth-generation head of CAMUS Cognac and Babson alumnus. “My family has owned and operated CAMUS Cognac since 1863 so we understand the level of dedication and communication that comes with running a family business. We hope this special award celebrates the unique value Ernesto and the Bertarelli Family have contributed to our global economy.”

For the first Babson-Camus Family Entrepreneurship Award, Cyril Camus commissioned a unique piece to celebrate the Bertarelli family. From life science to biotechnology, through their philanthropic initiatives in the fields of charity, health, science, sports and culture, the story and spirit of this family are a true inspiration for this piece of art. 

Babson-Camus Global Family Entrepreneurship Award cognac top

“Only the Roman goddess Minerva could have embodied such a diversity and profusion of activities. Only Minerva, goddess of wisdom, medicine, commerce, handicrafts, poetry, and art, could have symbolized the numerous contributions of the Bertarelli family to our world,” says the press release.

Babson-Camus Global Family Entrepreneurship Award cognac bottom

To bring to life this source of inspiration, Camus has partnered with les Fontes de Mars, a French company based on the Ancient Tin Road in Ardèche. This human-sized company is perpetuating traditional techniques and know-how while innovating through their choice of materials.

Specialized in the low-melting casting pewter, they created an astonishing piece, combining gold-plated pewter and marble. This golden olive tree glorifier, symbol of Minerva is rooted to a green marble pedestal, an icon of solid foundation and long-lasting businesses. 

The bespoke crystal decanter at the center of this art piece is made by Baccarat.

The very rare vintage carefully selected for this unique piece is a 1971 Reserve. This 50 years old Cognac is a tribute to Babson legacy as well as a celebration of all the families passing down a unique know-how from one generation to the next. 

On the nose, the Camus 1971 Reserve cognac offers notes of rancio, nuts, cinnamon and dried fruits. It shows a good balance between light woody notes and lavish aromas of candied orange. Creamy and buttery aromas are followed by spicy notes with a liquorice finish, and a soft and smooth aftertaste.

Babson-Camus Global Family Entrepreneurship Award caraffe

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