NewsCasa Don Ramón Releases Platinium Cristalino Tequila Collection

Casa Don Ramón Releases Platinium Cristalino Tequila Collection


Casa Don Ramón has launched a cristalino tequila range, named the Tequila Don Ramón Platinium Collection. The collection removes the liquid’s color and piquancy from the spirits, resulting in a smooth taste and long finish meant for easy sipping. Casa Don Ramón is the first brand to offer a full Cristalino collection.

Cristalino, essentially a filtered aged tequila, is a newer category in the tequila market that has been gaining popularity in the U.S. It is also the fastest growing tequila category in Mexico, responsible for shifting its consumption to more than 50% female. Through the proprietary filtration, the woodier notes from the barrel and color of a tequila are removed, leaving an elixir with the complexity of an añejo and the crispness of a plata.

The Tequila Don Ramón Platinium Collection comes in three expressions each made from 100% Blue agave from the highlands of Jalisco, Mexico:

Platinium Plata is double-distilled in steel and offers fresh aromas of citrus agave. The palate features cooked agave and fruit.

Platinium Cristalino Reposado is double-distilled and rested in American and French oak, resulting in a smooth, delicate taste and robust profile. The nose offers aromas of wood, spices, chocolate, cinnamon. and soft vanilla. The palate delivers citrus, nuts, and vanilla.

Platinium Cristalino Añejo is double-distilled and aged in American oak barrels for 12 months. Further time spent with a proprietary finishing method results in a smooth, richer taste and robust profile. On the nose, expect aromas of wood and spices. The plate features nuts, vanilla, cacao, and cinnamon.

“As the tequila industry gathers popularity among more female and younger consumers, preferences for the spirit have been shifting,” said Jesus Reza, Maestro Tequilero at Casa Don Ramón. “This audience is drawn to clear spirits that are aesthetically pleasing, which are still bold in flavor like the traditional amber expressions. This cristalino collection from Casa Don Ramón brings forth subtle vanilla and fruit notes, while subduing overly woody notes, which gives the balanced, crisp flavor that these newer-to-tequila audiences really enjoy and find more approachable.”

The recommends enjoying the tequilas neat, poured over a single large ice cube to be slowly sipped, or mixed and shaken into your favorite cocktail. If you’re looking to mix up a drink, the brand suggests: 

The Voltaire


  • 1 ½ oz. Tequila Don Ramón Platinium Cristalino Añejo
  • ¼ oz. Dry Vermouth
  • ¼ oz. Vanilla Simple Syrup
  • 4 Drops Lavender Bitters
  • Soda Water
  • Lemon Twist
  • Dehydrated Lemon Wheels (Optional/Garnish)
  • Fresh Lavender (Optional/Garnish)

Add ice to a Collins or highball glass and pour tequila, dry vermouth, syrup and bitters and stir until incorporated. Pour soda water over the ice and lightly stir again. Express a lemon twist and garnish with dehydrated lemon wheels and fresh lavender. Cheers & enjoy!

For more information on purchasing any of the three expressions of Tequila Don Ramón Platinium ($42 for Platinium Plata, $44 for Platinium Cristalino Reposado, $46 for Platinium Cristalino Añejo), check out the official website.

In November, Casa Don Ramon launched a Joven Mezcal. The new offering is described as a “transcendent expression of this category,” according to a release.

In October, Pierce Brosnan joined Casa Don Ramon Tequila as its global spokesperson. The James Bond star will act as the face of the Mexican spirits brand and represent its Limited Edition Collection.

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