In anticipation of Dia de Muertos or Day of the Dead, Tequila Cazadores has teamed up with chef Aarón Sánchez and style maven Lily Martínez to launch the #HonorThemWell campaign. The Tequila brand’s campaign delves into the Dia de Muertos rituals observed within gastronomy, hosting, and style, and show how to best adapt these while celebrating at home from a social distance.
Dia de Muertos is a timeless Mexican celebration that focuses on connecting with departed loved ones by joyously honoring their legacy in the form of storytelling, food, ritual, and, of course, Tequila. Tequila Cazadores has also partnered up with Cocktail Courier to help serve up its signature Pomegranate Paloma in honor of the holiday.
Drawing inspiration from the Tequila Cazadores Pomegranate Paloma cocktail, Sánchez pairs the signature holiday drink with two of his favorite modern Mexican dishes: the savory Achiote-Marinated Stuffed Baby Chicken and the refreshing Scallop Ceviche with Mango-Aji Amarillo Dressing. The award-winning chef also flexed his culinary muscle by reinterpreting the iconic Pan de Muerto (skull bread) dish by incorporating Tequila Cazadores tequila into the sugar glaze that is then infused with orange zest.
“Dia de Los Muertos is one of the most culturally significant holidays for the Mexican community with food and tequila as an integral part of the celebrations,” said chef Sánchez, a long-time Tequila Cazadores brand partner. “Through cuisine and spirits, we are able to create a completely sensorial experience to reminisce and revive the positive impact those who have passed left on our lives. During these challenging times, it is more important than ever to take a moment and appreciate the amazing legacies we all have and lives we lead.”
“Perhaps the most exciting element of the holiday apart from getting together with family and toasting our loved ones is my yearly tradition of dressing as a Catrina, which is a skeleton female figure who protects and guides the departed as they visit the world of the living,” commented Martinez. “Each Catrina is so special to me as I draw on Mexican mythology, religion, and tradition to bring my Catrina avatar to life. I’m so excited to partner up with Tequila Cazadores and bring their brand ethos of living boldly into a Catrina form.”
Beyond interpreting the Tequila Cazadores’ Dia de Los Muertos Catrina, Lily will also lend her expertise to offer up style and hosting tips for the holiday.
To further dive into the holiday and explore all the insight from Chef Aarón and Lily on how to #HonorThemWell, be sure to tune into their Instagram handles (@Chef_AaronSanchez & @LilyLove213) for how-tos and a fireside chat taking place this November 1st on @TequilaCazadores.
Tequila Cazadores has also partnered with Cocktail Courier on a Pomegranate Paloma cocktail kit that can be delivered straigh to their door, so they can craft the drink from the comfort of their homes. The kit has servings for four or six individuals and comes with all the ingredients and instructions needed to shake or stir professional quality cocktails in the comfort of one’s own home.
Pomegranate Paloma Recipe:
- 1 ½ oz. Tequila Cazadores® Blanco or Tequila Cazadores® Reposado (pending preference)
- ½ oz. St Germain®
- 2 oz. Pomegranate Juice
- Top with Grapefruit Soda
- Splash of Lime Juice
- Pinch of salt
- Method: Pour ingredients into a Collins glass filled with ice. Garnish with a lime slice.
Dia de Muertos begins November 1 and extends through November 2.