Cutwater Spirits will be expanding its presence in the tequila-based RTD space this year by adding several new fruit-forward margarita canned cocktails to its portfolio. The award-winning San Diego distillery is building on its bestselling classic margarita beginning with this month’s California release of Mango Margarita, which will roll out nationwide in early February.
Soon after the release of Mango Margarita, Cutwater will introduce Strawberry and Peach Margarita cans made with real fruit puree to the lineup in April. Cutwater is also rolling out Frozen Margarita ice pops in a mixed pack featuring lime, strawberry, mango, and pineapple that will reach shelves across the United States in March.
“We are lucky to have a great team that creates amazing products,” says Co-Founder and Head of Sales, Earl Kight. “Internally, these new tequila-based items were a hit, and hopefully consumers will agree.”
Each tequila-based cocktail in the Cutwater RTD lineup features real Tequila. The brand has formed a partnership with the Orendain family in Jalisco to craft traditional agave spirits made to meet Cutwater’s exacting standards. Founder Yuseff Cherney personally oversees each step of the production process, reestablishing oven cooking and installing a proprietary copper still as part of the dedicated Cutwater distillery within the Orendain family’s facility. As part of its bottled spirit portfolio, Cutwater also produces critically-acclaimed Blanco, Reposado and brand-new Añejo Tequilas.
The latest margarita extensions will round out the lineup’s assortment of Tequila-based canned cocktails, which also includes a Tequila Paloma, Tequila Soda, and the original Tequila Margarita.
“I’m pretty sure every good story in San Diego somehow involves a margarita,” jokes Yuseff Cherney, Co-Founder and Master Distiller Cutwater Spirits. “Mexico and Southern California have a long history of infusing the taste of local fruit in cocktails, and a small beach bar where my friends gathered always had a Mango Marg on the menu. Post surf session, we looked forward to the short trip up highway 101 to enjoy this classic drink.”
Cutwater Spirits Mango Margarita (12.5% ABV) are available now in California from select retailers for an SRP of $12.99-14.99. Made with real Tequila and natural flavors, this fresh take on Cutwater’s classic margarita delivers a juicy burst of mango.
Cutwater Spirits Frozen Tequila Pops (7% ABV) are now available in California for an SRP of $22.99-$26.99, launching everywhere in March. The four-flavor variety pack features Lime, Mango, Pineapple and Strawberry. Each pop is 80 calories and made with the same real, award-winning Cutwater Tequila featured in the canned cocktails.
The next two additions to the Cutwater fruit-forward Margarita range, Strawberry and Peach, will be available on retail shelves in April.