Cutwater Spirits has launched its “Cut Out With Cameo” campaign featuring everyone’s favorite group of office-mates: Brian Baumgartner, Oscar Nuñez, Leslie David Baker and Melora Hardin. Through a partnership with direct-to-fan celebrity app Cameo, Cutwater is officially kicking off summer (aka “Tequila Season”) by encouraging everyone to set those out-of-offices and reunite with loved ones by “Cutting Out” with a Margarita in hand. To launch the campaign, Cutwater, Cameo and the former castmates released a video on Instagram.
This summer, 100 winners will receive a #CutOut message from one of the sitcom stars to invite friends and family to reconnect over a Cutwater Margarita when it’s safe to do so. One lucky grand prize winner will also win $5,000 toward a post-pandemic reunion trip. To enter, head over to the campaign’s official webpage and tell the brand who you’d like to invite to “Cut Out” this summer for a chance to win a personalized Cameo from one of the four sitcom stars. Entries are open starting today and will close on Memorial Day (May 31st). Participants are encouraged to share their reunions by tagging @CutwaterSpirits and #CutOutWithCutwater. The campaign is part of Cutwater’s “Tequila Season” initiative and features the brand’s popular margarita RTDs.
“Tequila Season” is a summer promotion which is all about enjoying yourself and taking a moment to “Cut Out” from the daily routine – preferably with friends and a great Cutwater tequila-based RTD in hand. Building on its best-selling canned classic margarita, Cutwater Spirits just introduced three new margarita options made with real tequila: Mango, Strawberry, and Peach. Another new release that’s perfect for hot summer days is Cutwater’s Frozen Margarita Pops, available in a mixed 12-pack with Lime, Strawberry, Mango and Pineapple flavors.
“Cut Out With Cameo” is an extension of the brand’s larger “Cut Out With Cutwater” campaign, which launched in February via a regional TV commercial and digital series starring actress Emily Hampshire. The campaign continued in April supported by a partnership with San Diego Padres player Wil Myers and a sweepstakes for MLB fans.
Last month, Cutwater Spirits has announced its entry into a new category with the launch of Cutwater Mezcal. Made from 100% wild Cenizo Agave, it is the latest bottled spirit to join the San Diego-based brand’s portfolio, which includes over 20 canned cocktails and 22 bottled spirits spanning nearly every category.