The Delevingne sisters (Chloe, Poppy and Cara) have added a Prosecco Rosé to their Della Vite sparkling wine range. The siblings first launched the brand in the UK in 2020 with two offerings–a Prosecco Superiore DOCG and a Treviso Prosecco DOC–and then brought it to the US last September.
The new edition to the lineup, Della Vite Prosecco D.O.C. Rosé Millesimato 2021, is the brand’s first vintage prosecco and its first pink offering. It is an extra-dry blend composed of 11% Pinot Nero, blended with Della Vite’s signature premium Glera grapes.
2021 was a cooler year in Valdobbiadene with less summer rainfall than in previous years, resulting in lower disease pressure and healthy yields whilst retaining the grapes’ refreshing acidity and complex flavors.
In line with the other cuvées in the range, the blend is fermented for 90 days, rather than the standard 30, using a homemade strain of yeast unique to Della Vite. The result is a wine with a depth of flavor and creamy texture rarely seen in prosecco rosés. An aromatic nose of crushed wild berries and rhubarb gives way to a bright, fresh palate of delicate fruit flavors, balanced by a creamy texture and long-lasting finish.
“Although the production of D.O.C. Prosecco Rosé was only approved in 2020, it already accounts for 12% of total prosecco sales, demonstrating real consumer demand for a Rosé style,” said Numa Heathcote, co-founder of Della Vite. “More broadly, we know pink is a big trend across the drinks category, but in so many cases the focus is more on the appearance, rather than the taste. So, we saw a real opportunity to challenge that by creating a vintage prosecco rosé, which not only looks great, but also tastes exceptional. In line with Della Vite’s mission, we’re confident our new launch will contribute to building a reputation and demand for quality across the entire prosecco category.”
Co-founders of Della Vite, Chloe, Poppy and Cara Delevingne, commented on the launch: “Less than two years after launching, we’re so excited to be starting on the next phase of the DV journey with the launch of our Prosecco Rosé. Della Vite was created out of our shared love of prosecco, and the realisation that in the UK, people aren’t as aware about the prosecco they’re drinking – there aren’t specific brands that people favour, and the quality is often not as good as it should be. Della Vite is on a mission to change that by creating a brand of great-tasting prosecco, which is synonymous with quality, while being playful enough for those more spontaneous drinking occasions. Our latest launch very much has the same ambition of breathing new life into the pink drink market and making it a category known for its quality credentials.”
For more information, head over to Della Vite’s official website.
Last year, we caught up with Della Vite General Manager Clara Latham to learn what makes Della Vite unique among proseccos.