NewsDiageo India Enters Into Craft Whisky With United’s Epitome Reserve

Diageo India Enters Into Craft Whisky With United’s Epitome Reserve

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Diageo India has announced the launch of United’s Epitome Reserve, India’s first-ever small-batch, artisanal craft, 100% rice whisky. This limited-edition whisky has been launched in an exclusive batch of 2,000 numbered bottles.

Epitome Reserve is made from locally-sourced rice from northern frontiers of Punjab, which then travels over 2,000 kms to be matured in Goa in bourbon casks over three years. It is then finished in PX Sherry and Cherrywood casks in a 50-year-old warehouse.

The whisky offers woody flavors, alongside characters of rich dried fruits, sweet toffee caramel, vanilla, butterscotch, and rich spicy notes. It is recommended to be enjoyed neat, on the rocks, or with a dash of water.

Epitome Reserve is the first-ever whisky that comes with an Indian Master Blender’s signature, “a personalised nod to the connoisseurs of true craft,” says the press release. It “celebrates the special people who are rooted in our future and leave a lasting impact in our lives, symbolised by the immortality and longevity of a banyan tree.”

“We are delighted to announce Diageo’s foray into the ‘Craft’ segment with the launch of the limited-edition Epitome Reserve,” said Deepika Warrier, CMO, Diageo India. “This launch strengthens our commitment to our premiumisation strategy, riding on brand renovation and innovation. A blend born in India from start to finish, we are confident this limited-edition craft whisky will resonate with our consumers in creating experiences they will cherish.”

Epitome Reserve comes in a handcrafted maple wood pack that brings to life the ethos of the Banyan Tree, with shades of green and teal, and is meant to be a keepsake. Diageo India, in another first for the industry, honors the craftspeople by carrying the names of makers behind this legendary whisky on the pack.

The whisky is available in very select outlets.

For more information, head over to Diageo India’s official website.

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