NewsDisaronno Partners With Russian Standard Vodka To Launch “Velvet White Russian”

Disaronno Partners With Russian Standard Vodka To Launch “Velvet White Russian”

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Disaronno and Russian Standard Vodka have come together to create the “Velvet White Russian” cocktail. The Velvet White Russian is a twist on the popular White Russian cocktail, combining one part Disaronno Velvet, one part Russian Standard Original Vodka and two parts cream, served in a rocks glass over ice.

The Velvet White Russian blends the creamy hints of toffee and apricot from Disaronno Velvet with the traditional Russian vodka wheat taste and aromas of fresh baked-bread. A variation on the classic recipe, the new cocktail seeks to elevate the use of an Italian cream liqueur combined with a classic Russian-style vodka.

“Disaronno is honored to partner with Russian Standard to bring the Velvet White Russian to life. It’s the perfect drink to enjoy as we transition to cooler weather,” said Ignacio Llaneza, Vice President of Brand & Trade Marketing for Disaronno International USA. “Consumers are constantly looking for cocktail ideas that are easy to make and will add fun and excitement to their at-home drinking occasions. The White Russian is once again rising in popularity, and we are excited to offer a unique take on the drink to a national level.”

Launched in April 2020, Disaronno Velvet is the latest innovation from the iconic liqueur brand. Bottled at 17% ABV, Disaronno Velvet boasts the floral character of almonds with nuances of chocolate and vanilla, all while providing the quintessential Amaretto flavor profile of Disaronno. 

Russian Standard Original Vodka is crafted using hardy winter wheat and water drawn from Lake Ladoga, one of the largest lakes in the world and a source of naturally soft water. It is distilled over 200 times and filtered through charcoal resulting in a vodka that offers both purity and taste.

“We’re thrilled to be partnering with iconic brand Disaronno, for the ultimate White Russian experience,” said Kellyann MacLean, Marketing Director for Roust USA. “The combination of our premium Russian Standard Original Vodka mixed with the smooth texture of Disaronno Velvet makes for a luxurious tasting encounter that will be sure to tantalize the taste buds of spirits connoisseurs and cocktail lovers alike.”

Both Disaronno Velvet and Russian Standard Original Vodka are available nationwide. Disaronno Velvet is priced at $29.99 and Russian Standard Vodka costs $17.99.

For more information, head over to Disasronno’s official website or Russian Standard Vodka’s website.

In January, Disaronno Velvet and Jack Daniel’s Tennessee Fire teamed up to create the Velvet Fire cocktail.

Velvet White Russian glass

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