Don Julio paired with Mexican singer-songwriter Christian Nodal for the launch of Alma Miel tequila.
Tequila Don Julio has launched Don Julio Alma Miel. Inspired by the agave honey that comes from the heart of Blue Weber Agave, this blend of Blanco tequila distilled with oven-roasted agave honey and Añejo tequila has been aged for at least 14 months and finished in Crémant de Limoux wine casks from the Limoux region of southern France.
“Our love for the craft is what keeps Tequila Don Julio at the forefront of luxury tequila and a force when it comes to sharing some of the most exceptional expressions with the world,” says Christina Choi, Senior Vice President of Tequila at Diageo North America. “With the launch of Tequila Don Julio Alma Miel, we hope to inspire tequila lovers who are exploring new innovations as we pay tribute to the spirit of Mexico through the agave plant.”
Alma Miel holds a rich flavor profile resulting from the addition of oven-roasted agave honey during the distillation of the Blanco tequila. This increases the roasted agave notes that are a signature part of Don Julio’s tequilas. The tequila offers sweet notes of agave honey, spiced orchard fruit, creamy caramel, and rich roasted agave.
The bottle is inspired by the colors of the Blue Weber Agave. The brand recommends enjoying it on the rocks garnished with an orange rind or neat.
For the launch, the brand has partnered with Mexican singer-songwriter Christian Nodal. The contemporary artist has revolutionized regional Mexican music with his ‘Mariacheño’ sound that blends traditional Mexican Mariachi and Norteño genres, bringing the new age of Mexican music to a global stage. Along with the brand’s new creative film, which launches in early February, he will help curate a national dinner series that blends Tequila Don Julio Alma Miel with a fusion of Mexican rhythms and sounds, and delicious food, to create sensorial and meaningful experiences through Tequila Don Julio’s new visual world Por Amor.
“As a musician, I am always looking for new and creative ways to connect and inspire people through Mexican culture,” says Christian Nodal. “I am proud to partner with Tequila Don Julio as they continue to push boundaries in innovation with the launch of Tequila Don Julio Alma Miel and showcase modern Mexico through the elements that connect us, like music and taste.”
Alma Miel is now on shelves in select markets and will be available nationwide in the coming months wherever spirits are sold for an SRP of $99.99 per 750ml bottle. For more information, head over to the brand’s official website.
Last year, Don Julio launched a rose tequila, Don Julio Rosado, which followed in the footsteps of the brand’s the orange wine cask-finished Primavera.