Don Julio is bringing back its limited-edition Primavera tequila. To do so, the Diageo-owned brand has teamed up with actor Chase Stokes in an effort “to inspire everyone to chase golden moments of their own this spring.”
“There’s nothing I love more than a memorable time with great people, which is why I’m so excited to help bring back Tequila Don Julio Primavera,” says Chase Stokes. “There are very few things in life that are worth chasing, and of course I should know, so when it comes to moments that combine my favorite tequila with those closest to me, those moments are exceptionally golden and definitely worth the chase. That’s what it’s all about with Tequila Don Julio Primavera, so let’s just call me the Director of Golden Moments this spring.”
Originally launched last summer, Primavera takes Don Julio’s traditional Reposado and finishes it in orange wine casks. Only 26,000 cases of Tequila Don Julio Primavera are being released this year.
Starting April 15th, consumers can enter for a chance to win a trip with up to three friends (21+) to chase their own golden moment in Miami, where they will enjoy a personal meet and greet with Chase Stokes. Text PRIMAVERA to 24272 to enter through April 22, 2022. Rules and restrictions apply, please click here to see official rules.
“We are so excited to bring back Tequila Don Julio Primavera this year after a very successful introduction last summer,” says Christina Choi, Senior Vice President of Tequila, Diageo North America. “It’s such a special liquid that can turn an ordinary occasion into a golden moment and we’re thrilled to be partnering with Chase Stokes to embody this sentiment and inspire people to escape to their own golden moments all season long.”
A well-balanced tequila, it features notes of honeyed agave, a hint of spice and a light, citrus finish. It is recommended to enjoy on the rocks or in the signature Primavera Sunset cocktail with club soda and a cara cara orange wedge.
Tequila Don Julio Primavera is available for a limited time in the U.S. where spirits-based beverages are sold for $149 for a 750ml bottle.
For more information, head over to Don Julio’s official website.
In September, to celebrate the brand’s upcoming 80th anniversary in 2022, it has unveiled Don Julio Ultima Reserva.