BottlesDon Julio Is Releasing A Tequila Even Better Than 1942, Again

Don Julio Is Releasing A Tequila Even Better Than 1942, Again


Those who like to spend a few hundred dollars on bottles of tequila are most definitely aware of Don Julio 1942, the top bottling of the Diageo-owned brand’s core range. In September of 2021, the brand launched Don Julio Ultima Reserva, a special bottling that celebrates its 80th anniversary. Now the brand is releasing a second bottling of the unique tequila.

Don Julio Ultima Reserva is a limited-edition luxury Extra-Añejo tequila. It is made with the final agave harvest planted by Don Julio González and his family in 2006 that was reserved for this special distillation. An extremely limited number of cases of this liquid will be available while supplies last, and each bottle is specially labeled to mark this year’s harvest.

“It’s been ten years since the passing of our late founder Don Julio González and we are proud to honor his legacy by releasing the second bottling of Tequila Don Julio Ultima Reserva,” says Christina Choi, Senior Vice President of Tequila, Diageo North America. “This liquid is truly so rare and special that we’re continuing to release Tequila Don Julio Ultima Reserva in highly limited quantities each year, allowing us to preserve Don Julio González’s ultimate legacy as long as possible.”

Don Julio Ultima Reserva Tequila Batch 2

The Tequila is a 36-month aged Extra-Añejo that is the pinnacle of the brand’s portfolio of luxury tequilas. To preserve this tequila and the agave piñas behind it, the team implemented a Solera aging method, which combines and matures tequilas of different characteristics finished in unique casks, allowing the final agave harvest to remain at the heart of this rare tequila. It is rested in oak barrels previously used to age bourbon and finished in Madeira wine-seasoned casks to produce a spirit featuring a nose of toasted oak and caramel, followed by hints of apricot and orange, and finishing with deliciously smooth honeyed agave.

The brand recommends enjoying the liquid neat or on the rocks.

The second bottling of Tequila Don Julio Ultima Reserva is now available in highly limited quantities in select markets while supplies last, and is priced at $499 for a 750ml bottle.

For more information, head over to Don Julio’s official website.

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