NewsDown The Rabbit Hole: Immersive “Alice in Wonderland” Bar Coming To NYC

Down The Rabbit Hole: Immersive “Alice in Wonderland” Bar Coming To NYC


An Alice in Wonderland bar is coming to New York City this month. Described as an “Immersive cocktail adventure,” the experience promises to be “the tea party to end all tea parties.”

Guests can expect a “90 minute topsy-turvy journey into the magical realm of Wonderland,” according to the experience’s creators, Hidden. The journey promises to “take you down the rabbit hole and through the looking glass,” and will let visitors create two bespoke Wonderland cocktails, solve riddles and challenges just like Alice, devour “Eat Me” cake, and “paint the roses red.”

The Alice in Wonderland bar experience has already been a hit in Denver, San Francisco, and Sydney, Australia. Beginning September 23, the experience will take place at restaurant and event space Pekarna NYC on Manhattan’s Upper West Side.

The experience is currently planned to run for eight weeks in New York City and costs $50 per person.. Currently, the experience is running in nine cities across the globe with more planned for 2022. 

For more information or to reserve a ticket, visit The Alice: An Immersive Cocktail Experience listing on Hidden.

Last month, Hidden opened The Little Mermaid Experience in NYC. The theatrical cocktail experience combines performance art and cocktails and will be open through November 5, 2021.

If you’re looking for other things to do in NYC, Grand Central Oyster Bar has announced it will be reopening in September. The underground booze and bivalve haven has been serving seafood to commuters, locals and tourists for over 100 years, but was forced to close for nearly 20 months–except for a short window last September–due to the COVID-19 pandemic.

Also in NYC, earlier this month Great Jones Distilling Company became the first legal whiskey distillery to open its doors in Manhattan since the advent of Prohibition. Located in trendy NoHo the 28,000-square-foot, four-story space will feature a cocktail bar; an event space; a restaurant helmed by chef Adam Raksin (formerly of The Lambs Club, Per Se); and a tasting room to go along with its 500-gallon still.

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