Drink Monday has announced the launch of Monday Mezcal. This is the third non-alcoholic spirit by the San Diego-based brand. Monday Mezcal is made by hand in small batches from natural ingredients at a craft distillery in Southern California.
“With Monday Mezcal, we have a rare opportunity to surprise and delight two very special groups on the rise with a single spirit – the non-alcoholic community at large, and the agave spirits loving crowd that may, for the first time, have a reason to look over the fence toward a lifestyle using a little less alcohol without taking away flavor or experience,” says Drink Monday CEO and Founder, Chris Boyd. “At the end of the day, we want to introduce beautiful drinks to the world without alcohol so people can make their own decisions about the hard stuff without having to compromise on flavor.”
The launch of Monday Mezcal comes at a moment when two key beverage categories are showing strong signs of growth. In alcohol, Tequila and Mezcal sales climbed 30.1% year-over-year and stand as the second fastest growing spirits category in 2021, according to the Distilled Spirits Council of the U.S. In the no- and low-alcohol category, volume has grown 6% and commands a 3.5% share of the global beverage alcohol market, worth just under $10B, up from $7.8B in 2018 according to IWSR. Additionally, the data analytics firm forecasts that no- and low-alcohol volume will grow by 8% compound annual growth rate (CAGR) between 2021 and 2025, outpacing the growth of alcohol by more than 11x (0.7% CAGR) during that same period.
On the nose, Monday Mezcal opens subtly with florals, fruit, and agave nectar met by campfire smoke and pepper. Fresh citrus and apple on the palate give way to earthy roasted agave, prominent smoke and well-rounded heat. This dry, balanced reposado is undeniably complex, finishing clean with lingering warmth.
Monday Mezcal can be enjoyed in traditional fashion, sipped neat from a short glass alongside fresh orange slices and hot salt, or paired simply with ingredients such as fresh tropical fruits, citrus, south of the border heat, and even chocolate. The liquid is also made for mixing in classic recipes calling for agave spirits such as a Margarita, Paloma, Sunrise, or Oaxaca Old Fashioned.
Monday Mezcal is available on the brand’s official website.