Equiano is set to release a new white Rum under the name Equiano Light. The new expression from the African & Caribbean brand follows the launch of an aged Rum last year.
Equiano Light is a blend of lightly aged molasses Rums from Barbados-based Foursquare Rum Distillery and infused with fresh sugarcane juice rum from Mauritius-based Gray’s Distillery. The expression “chalnge[s] the ideas and expectations” of Rum by providing a taste profile that suppresses “any notion that white rums lack the sophistication of their darker counterparts.”
Bottled at 43% ABV, the Rum offers notes of ripe sugarcane, natural vanilla and citrus. It is recommended served in classic cocktails such as a Daiquiri.
The black-owned, female-led brand has pledged that 5% of company profits and £2 ($2.80 USD) from every bottle sold through Equinano’s website to 2021 charity partner Anti-Slavery International. The brand is named after African-born writer and freedom fighter Olaudah Equiano.
Equiano Light is priced at £34.50 ($48.80 USD) per 700ml bottle and can be purchased via the brand’s online store.
In January, Equiano Rum selected Anti-Slavery International as the first recipient of its grant program. The charity works to eliminate contemporary forms of slavery around the world.
Founded in 1839, Anti-Slavery International investigates and exposes current cases of slavery and campaigns for its eradication while pressing for more effective implementation of national and international laws against slavery. It is the oldest human rights organization in the world.
“Equiano was an extraordinary human and certainly one that we should all know and learn about,” said Equiano co-founder Aaisha Dadral. “As founders, we’re passionate about all that he fought for and the Equiano Rum Co Foundation is part of our commitment to championing his values in today’s world. We’re proud to select Anti-Slavery as the recipient of the Equiano Rum Co Foundation’s first grant. Their dedication to ending modern-day slavery coupled with the way they work on the ground in relevant territories resonated with us all. We’re looking forward to supporting and sharing more of their empowering work and continuing the work of Olaudah Equiano.”
