Ezra Brooks has added a straight rye whiskey to the 99 family, and also reformulated its Bourbon Cream. The Lux Row Distillers-owned brand launched its 99 Bourbon back in January 2021.
Ezra Brooks 99 Straight Rye Whiskey features a 51% rye mash bill. Bottled at an elevated 99 proof, the whiskey delivers tasting notes that include hints of chocolate, leather, vanilla, and spicy grains, balanced by slightly sweet and oaky tones.
Ezra Brooks Bourbon Cream, meanwhile, is still made using all-natural cream and Kentucky Straight Bourbon but is now bottled at 33 proof – one of the highest proof levels in the Bourbon Cream category. Tasting notes include aromas of cinnamon, nutmeg, and caramel with hints of vanilla and sweet pecan, while the palate finds buttery caramel, sweet toffee, and a smooth, warm finish.
“Based on the success of Ezra Brooks 99 Kentucky Straight Bourbon Whiskey, we have elevated the proof for both the Ezra Brooks Rye and Bourbon Cream variants,” said Eric Winter, brand manager for Ezra Brooks. “Ezra Brooks 99 Rye drinkers will find the same great rye-whiskey taste, but with enhanced flavor delivered by the higher proof. Similarly, our new Ezra Brooks Bourbon Cream delivers a bolder, richer expression of the bourbon-cream flavor our customers love.”
Both variants will reach retail shelves across the country later this month at a suggested retail price of $24.99 for Ezra Brooks Straight Rye Whiskey and $21.99 for Ezra Brooks Bourbon Cream per 750 ml bottle. For more information, head over to the brand’s official website.