BKKB Ventures LLC has announced the launch of Fable, a line of four cannabis-infused cocktails. The range of drinks will be available for purchase this July in select California dispensaries, lounges and delivery platforms.
Fable offers consumers THC/CBD cocktails that draw inspiration from modern mixology, adding a premium cannabis product to the burgeoning alcohol-alternative beverage market. Each 12-ounce bottle delivers three cocktail servings, containing a micro dose of 4mg THC and 2mg CBD per serving.
Fable is looking to stake its claim in this growing sector by curating high-quality ingredients and creating a layered taste experience. The Fable line-up of THC/CBD beverages includes:
- Night Flight: Ginger yields to cucumber, blackberry, and hibiscus notes while spearmint and lemon peel lend brightness.
- Hive Society: Lemongrass and basil blend with a honeyed whisper of jasmine.
- Best Zest: A bouquet of grapefruit, orange, and lime open. Cinnamon and cardamom finish with warmth.
- Into the Woods: Hints of rosemary and peach are grounded by juniper and white oak.
“Making a great happy hour drink, minus the alcohol, was challenging” said Fable CEO and co-founder Ben Kennedy. “The viscosity, the bite, the quality of ingredients and how they all work together are the foundation of Fable. Our four cocktails deliver a tasting experience that is just as special as the cannabis buzz.”
The Fable line of ready-to-drink, cannabis cocktails positions itself to flourish in the intersection of two emerging markets: the alcohol-alternative and cannabis beverage markets (not to mention the skyrocketing RTD space).
“The cannabis beverage market is one of the most exciting sectors of the industry to take part in right now,” Kennedy said. “It will only continue to grow. In the future, I believe my friends will be able to buy Fable in New York, Las Vegas, Miami, London and many other cities across the world, just like they do an alcoholic cocktail today.”
For Ben, and his wife and co-founder, Kristin, Fable was born from social necessity. The couple began to notice a continuous split between cannabis and alcohol at social gatherings and decided to get serious about breaking down that barrier.
“Fable’s low dosage gives consumers a buildable, predictable buzz, maximizing their enjoyment without sacrificing control, which is so important as drinking evolves alongside consumer preferences for guilt-free ‘me moments’ without nagging or unhealthy side effects,” said Kristin.
While Kristin brings a rich background in risk management and supply chain, Ben brings over 20 years of experience in marketing communications and business strategy, working with some of the largest companies globally. The pair has teamed up with best-in-class partners across the canna-beverage supply chain to help Fable scale as state and federal regulation allows.
For more information about the line of Fable canned cannabis cocktails, head over to the official website.