NewsFishers Island Lemonade Launches New Flavors, Spirit Pops, And Campaign

Fishers Island Lemonade Launches New Flavors, Spirit Pops, And Campaign

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Fishers Island Lemonade is launching new canned cocktails: Spiked Tea, Pink Flamingo, Fizz, and Spirit Pops. This introduction marks the first line extension released since Bronya Shillo unveiled the original brand in 2014.

Fishers Island Lemonade is one of the only canned craft cocktail brands made with a dual-spirits base, combining vodka, barrel-aged whiskey, lemon, and honey. Each of the new spiked lemonade offerings use the original Fishers Island Lemonade recipe as the foundation for each varietal:

Fishers Island Lemonade Spirit Pops
  • Fishers Island Spiked Tea, 7% ABV: A new twist on a classic, featuring a balanced half-and-half blend of the original spiked lemonade with fresh black tea.
  • Fishers Island Pink Flamingo, 7% ABV: Born out of strong consumer demand, this blend combines the original vodka and barrel-aged whiskey spiked lemonade with real cranberry.
  • Fishers Island Fizz, 5% ABV: A lighter, refreshing, effervescent version of the original premium vodka and barrel-aged whiskey spiked lemonade recipe.
  • Fishers Island Frozen Spirit Pops, 7% ABV: These frozen spirit pops are made with vodka, barrel-aged whiskey, lemon, and honey.

“Our new releases have been a long time coming,” said Founder Bronya Shillo. “We’ve been featuring and serving the Spiked Tea, Pink Flamingo and Fishers Fizz as mixed drink recipes at our events for years. The overwhelming love for each made them the perfect choices when it came to deciding how to grow our brand from a single craft cocktail in a can to a family of delicious, full-flavor, high-quality spiked lemonade craft cocktails in a can.  We then went a step further to innovate outside the can with our fun frozen spirit pop, which we cannot wait for everyone to taste.  We are absolutely thrilled to share our Fishers Island Lemonade family portfolio with our loyal fanbase and new customers across all of our markets.”

In conjunction with the release of new products, Fishers Island is also launching its first brand marketing campaign, “Find Your Island.” The campaign features a mix of digital marketing, social media, and out-of-home advertising with a call-to-action inspiring consumers to enjoy Fishers Island offerings in their “happy place” whether that be spending time at the beach, by the pool, on a boat, playing golf, or relaxing at a backyard barbecue with good friends and family.

The recipe for the original drink was inspired by the signature house cocktail, the “FIL”, which was served at The Pequot Inn which Bronya’s family owned and operated on Fishers Island, NY.

Fishers Island Lemonade Original (9% ABV), Spiked Tea (7% ABV), Pink Flamingo (7% ABV) and Fizz (5% ABV), are line priced at $15.99 for a 4-pack of cans.  The Fishers Island Frozen Spirit Pops (7% ABV), are available in a 10-pack with an SRP of $27.99.

The full portfolio is gluten-removed and available in Colorado, Connecticut, Georgia, Maine, Massachusetts, New Hampshire, New Jersey, New York, and Rhode Island. Convenient delivery options are available on Drizly and also available across the United States on the brand’s direct-to-consumer e-commerce site.

Bronya Shillo Fishers Island Lemonade Founder

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