Fluère Drinks has signed a sponsorship deal with Andretti United Extreme E racing team. The non-alcoholic spirits producer was purchased by Next Frontier Brands.
Next Frontier Brands and Fluère have entered into to a principal partnership deal with electric motor racing team Andretti United. The team was formed by US-based Andretti Autosport and UK-founded United Autosports.
“Fluère‘s ongoing commitment to sustainability fits perfectly with the ethos of the Extreme E racing series,” Jason Roth, co-founder of Next Frontier Brands. “Becoming partners with the Andretti United team is a great way to demonstrate our modern eco-friendly values in an exciting new form of motorsport.”
On April 2, Electric off-road racing series Extreme E will premiere with its inaugural race in Al-Ula in Saudi Arabia. During the race, the Andretti United team will run a livery on its Odyssey 21 race car inspired by Fluère’s Spiced Cane Dark Roast expression.
“I’m delighted to welcome Next Frontier Brands to the Andretti United Extreme E team,” Zak Brown, team owner and chairman of United Autosports. “I can’t wait to see their Fluère livery on our Odyssey 21 SUV, it will really stand out and make an impact on the grid. I hope we can do the company and all our sponsors who are supporting us this year proud at the opening round in Saudi Arabia in a few weeks’ time.”
The series, which sees teams enter a male and female driver for each race, will feature five events in locations that “highlight the impact of climate change.”
FIA World Rallycross champion Timmy Hansen and former European Rally champion Catie Munnings will drive the Fluère-branded Odyssey 21 race car entered by Andretti United.
Produced in the Netherlands, the Fluère alcohol-free range includes the Original, Spiced Cane Dark Roast, Raspberry Blend, and Smoked Agave expressions. The products are available in more than 30 markets, including the United States, United Kingdom, and Asia.