Funky Buddha is bringing its Premium Hard Seltzer line to nine new markets. Already available in its home state of Florida, the RTD range will now also be available in Alabama, Georgia, Maryland, North Carolina, South Carolina, Tennessee, Virginia, Washington, D.C., and West Virginia.
Since its release in October, Funky Buddha has wowed hard seltzer fans in Florida and plans to do the same throughout the Southeastern United States. The Premium Hard Seltzers will be available in the new regional markets beginning March 1, 2021, in a variety pack of four natural flavors: Tropical Mango Guava, Lush Key Lime Cherry, Juicy Blood Orange, and Crisp Pink Grapefruit.
Additionally, the brand plans to launch a second variety pack of new tropical flavors exclusively in the state of Florida beginning on March 15, 2021. The 12-pack will offer 4 new “funktastic” tropical flavors, including Exotic Passionfruit Dragon Fruit, Smooth Pineapple Coconut, Tangy Kiwi Tangerine, and Bright Starfruit.
“Our seltzers have demonstrated enormous success in Florida, and now we are excited to introduce our extraordinary brand to additional markets throughout the Southeastern U.S.,” said KC Sentz, co-founder of Funky Buddha Brewery. “With our unique take on flavor and funky personality, we are prepared and ready to become the top regional seltzer throughout the Southeast.”
The Funky Buddha Hard Seltzers boast just 90 calories, one gram of carbohydrates, and zero grams of sugar. All four flavors come in 12 oz. slim cans. Funky Buddha’s brewers included natural flavors synonymous with the Sunshine State such as key lime, mango, grapefruit, guava, and blood orange.
A variety pack of twelve 12 oz. cans retails for $18.99. Each 12-pack has three cans each of the brand’s four flavors.
Earlier this month, Pompette Hard Seltzers announced a partnership with Kate Bock just in time for Valentine’s Day. Bock is already an advocate for the hard sparkling water brand and will officially take on her role as a business partner in 2021.