Glenfiddich has unveiled the Perpetual Collection. The new Scotch range will be exclusively available from travel retail.
The Glenfiddich Perpetual Collection features whiskies made from vats that have been in perpetual use. Known as the solera vat process, this ageing technique is utilised in brandy and rum production but is fairly uncommon within the whisky world. These vats are never emptied but instead successively filled, generating more complex flavours profiles in the resulting whiskies.
The new Collection is made up of four expressions: Bottled at 40% ABV, VAT 01 is a single malt that has undergone previous maturation in red wine and bourbon casks; VAT 02 comes in at an ABV of 43% and features whisky that has been double matued in oak and sherry casks; Bottled at 50.2%, VAT 03 is a non-chill-filtered whisky that has seen 15 years of maturation in bourbon and sherry casks before solera ageing; and, finally, VAT 04, which comes in at 47.8% ABV, comprises liquid aged in oloroso sherry and bourbon casks for 18 years and is also non-chill-filtered.
“This is Glenfiddich’s biggest launch in global travel retail in the last decade – the perfect celebration of the world of travel opening back up: a range of whiskies that never sit still, for travellers always in motion,” explained Lindsay Hitzeroth, head of customer marketing global travel retail at William Grant & Sons. “The time spent at the airport is that exciting moment where the adventure starts, so so we wanted to give those flying something special to enhance their experience and remind them of their travels. This new range is enticing for all; whether it’s a gift for a maverick loved one or a treat for oneself, the Perpetual Collection offers travellers a unique moment of enjoyment to capture their life that never stands still.”
The concept of perpetual motion is symbolised on the expressions’ packs, which feature artwork by Berlin-based studio A N F.
To celebrate the launch of the Perpetual Collection, a series of Glenfiddich pop-up retail spaces will be launching at select airport destinations across the globe where travellers will have a chance to explore the collection.
For more information, head over to Glenfiddich’s official website.
In June, Glenfiddich unveiled the latest edition to its Experimental Series, The Orchard Experiment.
