Glenmorangie Whisky has teamed up with designer Brandon Blackwood, pianist Chloe Flower, creative Alani Figueroa, and R&B artist Tone Stith for the launch of X by Glenmorangie. The partnership will “celebrate the multitude of unique flavor possibilities when mixing X by Glenmorangie and toast to the mix of things that makes each of us unique,” says a release. Known as the Glenmorangie Mix Makers, the four creatives will join the brand for dynamic video content on NTWRK, which will feature an exclusive product drop, as well as a series of events and social content.
X by Glenmorangie debuted in April and is designed for mixing. With the help of these Mix Makers, Glenmorangie aims to share whisky with a wider audience. Looking to welcome more people than ever into the world of Scotch, Glenmorangie’s Mix Makers will utilize X by Glenmorangie to demonstrate the multitude of flavors that can be created using this single malt Scotch whisky.
As part of their partnership, the Glenmorangie Mix Makers will collaborate on a limited edition, collectible barware kit that will be available through an exclusive drop on NTWRK this month, alongside an all-new video series on the platform and an ongoing event series throughout the Summer. By executing this product drop through NTWRK and tapping this group of creative icons spanning various industries, X by Glenmorangie looks to speak to a broad group of consumers in a compelling new way.
“People are more comfortable than ever mixing up their own cocktails, so we wanted to craft a single malt whisky that makes the space itself more inviting for newcomers and cocktail lovers to enjoy whisky wherever and however they please,” says Allison Varone, VP, Emerging Brands at Moët Hennessy. “Our Mix Maker partners will help illustrate how they mix up their craft and how X by Glenmorangie’s ethos resonates with them.”
Glenmorangie’s inaugural group of Mix Makers will illustrate how they whip up their favorite refreshingly easy cocktails using X by Glenmorangie during an exclusive content series on NTWRK, featuring simple serves and candid discussions.
For more information, head over to Glenmorangie’s official website.
Glenmorangie Whisky has teamed up with designer Brandon Blackwood, pianist Chloe Flower, creative Alani Figueroa, and R&B artist Tone Stith for the launch of X by Glenmorangie. The partnership will “celebrate the multitude of unique flavor possibilities when mixing X by Glenmorangie and toast to the mix of things that makes each of us unique,” says a release. Known as the Glenmorangie Mix Makers, the four creatives will join the brand for dynamic video content on NTWRK, which will feature an exclusive product drop, as well as a series of events and social content.
X by Glenmorangie debuted in April and is designed for mixing. With the help of these Mix Makers, Glenmorangie aims to share whisky with a wider audience. Looking to welcome more people than ever into the world of Scotch, Glenmorangie’s Mix Makers will utilize X by Glenmorangie to demonstrate the multitude of flavors that can be created using this single malt Scotch whisky.
As part of their partnership, the Glenmorangie Mix Makers will collaborate on a limited edition, collectible barware kit that will be available through an exclusive drop on NTWRK this month, alongside an all-new video series on the platform and an ongoing event series throughout the Summer. By executing this product drop through NTWRK and tapping this group of creative icons spanning various industries, X by Glenmorangie looks to speak to a broad group of consumers in a compelling new way.
“People are more comfortable than ever mixing up their own cocktails, so we wanted to craft a single malt whisky that makes the space itself more inviting for newcomers and cocktail lovers to enjoy whisky wherever and however they please,” says Allison Varone, VP, Emerging Brands at Moët Hennessy. “Our Mix Maker partners will help illustrate how they mix up their craft and how X by Glenmorangie’s ethos resonates with them.”
Glenmorangie’s inaugural group of Mix Makers will illustrate how they whip up their favorite refreshingly easy cocktails using X by Glenmorangie during an exclusive content series on NTWRK, featuring simple serves and candid discussions.
For more information, head over to Glenmorangie’s official website.
In June, Glenmorangie unveiled The Grand Vintage Malt 1997. The new offering from the Highland whisky brand was finished in rare Bordeaux wine casks and is the seventh edition in the Bond House No. 1 Collection.
In April, Glenmorangie unveiled Sonoma-Cutrer Reserve whisky, a limited edition 25-year-old single malt finished in Chardonnay wine casks from California’s Sonoma Valley.
