Gordon’s has unveiled an alcohol-free bottling of its Pink gin. The brand launched its pink gin in 2017, and, according to Diageo, it has been the biggest spirits launch in the on- and off-trade in the last five years.
Gordon’s alcohol-free Pink gin offers flavors of raspberry and strawberry, as well as redcurrant. The launch follows the December 2020 release of Gordon’s 0.0%.
“With the alcohol-free trend showing no signs of slowing down, we are delighted to offer a new alcohol-free alternative to Gordon’s Premium Pink Distilled Gin which allows consumers to enjoy the great flavours of Gordon’s but without any of the alcohol,” said Jessica Lace, head of Gordon’s Great Britain. “We are committed to providing choice for different occasions and we don’t think people should have to miss out on the flavour or the experience when choosing an alcohol-free drink.”
The brand recommends mixing the alcohol-free spirit with tonic or lemonade, and garnishing with strawberries. It is priced at £15 ($20 USD) per 700ml bottle.