Grey Goose has introduced Grey Goose Essences. The luxury brand‘s most recent innovation is made with all-natural ingredients and comes from infusing Grey Goose Vodka with real fruit and cold-distilled botanicals. It comes in three flavors: bright and citrusy Strawberry & Lemongrass, the floral, yet savory White Peach & Rosemary, and the dewy and peppery Watermelon & Basil.
Grey Goose Essences is born out of a heightened desire for simple cocktails that are brimming with vibrant flavor. Designed for those who sip mindfully, each Essences expression comes in at 30% ABV and contains no artificial ingredients, sugar, or carbs, and is also gluten-free.
“We’re beyond thrilled to debut Grey Goose Essences,” said Grey Goose Vice President Global Marketing, Martin de Dreuille. “Spritzes and mindful drinking have been growing trends, and with consumers increasingly trying their hand at mixology, we knew there was an exciting opportunity to create a distinctive liquid that would take the guesswork out of mixing light tasting and delicious cocktails at home.”
The flavors in each Essences expression are derived from fruits and botanicals from around the world—in places such as France, Spain, Thailand, and Sri Lanka—all carefully selected by Grey Goose Cellar Master François Thibault. The fruits, picked at the peak of their ripeness, are blended with the cold distilled botanicals and Vodka. Each batch is created using the same soft winter wheat from Picardie and water from a dedicated well in Gensac-La-Pallue that gives Grey Goose its signature smooth taste.
“Grey Goose Essences has been a labor of love for both me and the brand,” said Thibault. “The freshest ingredients were meticulously searched for and a unique distillation process is used for each fruit and each botanical to ensure we captured the purest flavor in every bottle. All three Essences flavors reveal the most perfect expression of the ingredients they contain.”
Essences is now available at spirits retailers nationwide for the price of $29.99 per 750ml bottle as well as ReserveBar.