Grey Poupon has unveiled La Moutarde Vin, a viognier infused with mustard seeds. The new offering from the famed French mustard makers has been created to make “lunch feel like a feast.”
Grey Poupon La Moutarde Vin is the first-ever white wine infused with Grey Poupon mustard seeds. It is a celebration of the white wine used in the beloved condiment’s one-of-a-kind Dijon recipe, in contrast to the majority of Dijon mustards that use vinegar.
This full-bodied Viognier 2020 features bright hints of spice and pronounced citrus and floral characteristics, balanced by vibrant acidity. It is best served chilled, and pairs well with a classic croque monsieur, Dijon maple-glazed salmon, or a meat and cheese charcuterie board and of course, Grey Poupon.
“We’ve watched as leisurely lunches have been replaced by food delivery apps and deskside speed snacking,” said Danielle Coopersmith, brand manager for Sandwich Enhancers, Kraft Heinz. “Here at Grey Poupon, we want lunch to feel worthy of savoring again. That’s why we crafted the concept of a limited-edition white wine that’s perfect for those who want to take back lunch and make every meal an opportunity to treat yourself.”
Bottles of La Moutarde Vin are on sale with an 8oz. jar of Grey Poupon Dijon Mustard for $30 while supplies last, and can be purchased via the official website.
In April, a Dutch company started selling Gin Mayo and Gin Chup, the beginnings of a line of alcohol-infused condiments.