HBO Max and Moët Hennessy USA have joined forces to pair select Max Original series with Moët Hennessy brands. The goal is to enhance the entertaining-at-home experience by inspiring people to watch, sip and enjoy their favorite shows, savory snacks, and signature cocktails with friends and family.
Fans of HBO Max and cocktail connoisseurs are encouraged to head over to the partnership official website to discover unique ways to craft at-home viewing experiences, including cocktail and food pairing ideas and décor and music recommendations that bring Max Original show themes to life.
The partnership kicked off in June, with In the Heights and Moët & Chandon celebrating the unifying power of community and toasting to togetherness. Viewers enjoyed tips on how to create an In the Heights-inspired party with recipes like Moët sangria, small bites like Empanadas, and a Spotify playlist of tracks from the film’s original cast recording.
In July and August, Max and Moët Hennessy are reviving Aperitif Hour by inviting nature lovers and sparkling wine aficionados to enjoy the newly launched Chandon Garden Spritz while watching this summer’s top florist competition, “Full Bloom,” a vibrant, wondrous botanical world, where ten innovative florists bring their spectacular creative visions to life for a chance to take home the $100,000 grand prize. Viewers will get recipes and tips for hosting a pool or garden-side aperitif, as well as special masterclasses on creating, preserving and table scaping the perfect flower arrangement, by Full Bloom contestant Lutfi Janania.
In August and September, Max Original The Hype and the newly launched Glenmorangie X continues the partnership with a celebration of freedom and personal expression – from what you wear to what you drink, and how you entertain. The partnership is year-long with other to-be-announced features, all designed to integrate Moët Hennessy brands such as Belvedere, Moët & Chandon, Hennessy, Volcan de mi Tierra and others, that thoughtfully align with Max Original content.
“We are thrilled to be partnering with Moët Hennessy, pairing our Max Originals with their iconic Moët Hennessy brands,” said Pia Barlow, SVP of Originals Marketing for HBO Max. “This partnership has something for everyone, and we look forward to fans’ reactions to each pairing.”
“We are proud to be the first company to create a multi-brand partnership with HBO Max during a time when “home” has taken on exponential importance,” said Chad Stubbs, SVP Consumer Connections for Moët Hennessy USA. “Together, we have developed an entertaining-at-home resource which consumers can use to find tips and recipes to show off the new mixology and entertaining skills they have developed over the past year and spark unforgettable moments as they get together to watch their favorite shows.”
