Tequila Herradura has launched a new expression, Legend. The new ultra-premium Tequila from the Brown-Forman-owned brand is a first-of-its-kind Añejo that will be a permanent addition to the company’s lineup.
“At Tequila Herradura, we are focused on bringing Mexico’s greatest export – tequila – to the world,” said John Tichenor, Managing Director, Tequila Herradura. “Known for innovating in the tequila category – creating both the Reposado and the Extra-Añejo category – Tequila Herradura Legend is the next first-of-its-kind tequila to come out of Casa Herradura.”
Tequila Herradura Legend is made from the finest 100% blue agave, naturally fermented, distilled and then matured for 14 months in heavily charred, new American White Oak barrels. Casa Herradura is currently the only major tequila distillery that produces its own barrels, which have been deeply grooved, exposing the tequila to more layers of toasted oak.
“At Tequila Herradura, we’ve been innovating in the tequila category for 150 years, and that continues with the launch of Legend,” said Jennifer Simmonds, Tequila Herradura Senior Brand and Integration Manager. “As luxury tequila continues to grow in popularity in the U.S., and as consumers continue to embrace crafted, elevated and more luxury experiences from their homes, Legend is uniquely positioned to become your go-to special occasion tequila, whether that’s celebrating following a great day at work or an important life milestone.”
Tequila Herradura Legend also marks the first release under a new generation of Casa Herradura’s female legacy. Karinna Enriquez Hurtado currently serves as Master Taster at the historic Casa Herradura in Amatitán, Mexico and joins a decades long heritage of women leading Tequila Herradura from barrel to bottle.
“Legend’s one-of-a-kind production process is truly what makes this product unique in the tequila category,” said Hurtado, Casa Herradura Master Taster. “By developing specialized barrels featuring these deeper grooves, we allow the liquid to touch additional layers of oak for a longer period of time, creating an Añejo with an extra rich, smooth flavor.”
Among her responsibilities, Hurtado carries the role of Master Taster, oversees sensory and quality control and works closely with the production team to ensure Tequila Herradura continues its legacy of innovation and excellence since 1870.
“As Tequila Herradura’s Master Taster, it’s an honor to be producing tequilas on behalf of a brand that values history and heritage as much as it does creativity and innovation. A nod to the past while innovating for the future enables us to produce the most premium tequilas available.”
Legend is set to hit shelves in California, New York, New Jersey, Colorado, Oregon, Texas, Florida, Georgia and North Carolina in October and will be on sale for $125 per 750ml bottle.