NewsHornitos Tequila Encourages Fans To Take Brave “First Steps” In New Ad

Hornitos Tequila Encourages Fans To Take Brave “First Steps” In New Ad


Hornitos Tequila has announced its newest advertisement, “First Steps.” The spot, which evolves the brand’s empowering “A Shot Worth Taking” marketing campaign, is a rallying cry for those who wonder “what if?” and serves as a reminder that taking shots in life is not only brave, but also rewarding.

The TV spot allows viewers to follow individuals who are plunging into the unknown toward the exploration of something greater. From boxing rings to boardrooms and concert stages to ocean swells, each endeavor profiled in “First Steps” poses a daunting, unknown outcome, but the shot taken in that first moment of bravery yields tangible, personal reward.

“‘First Steps’ is a natural extension of our long-term brand work that motivates our fans to pursue what they’re passionate about, even if it means taking chances and getting out of their comfort zones,” said Rashidi Hodari, Managing Director of Tequila at Beam Suntory. “Sometimes taking that first step is the hardest part, and we hope the diverse, first-hand accounts chronicled in this spot ignite excitement and courage in fans ready to take their shot in 2021.”

Launching this month, “First Steps” marks Hornitos Tequila’s newest creative evolution in the “A Shot Worth Taking” campaign and its first with McCann New York. The spots will run across multiple national news, entertainment and sports outlets in both English and Spanish, including ESPN, FX, FOX, NBC, TBS, ABC and MLB Network.  “First Steps” will also air on Hulu, Hulu Latino and Vevo platforms, as well as social media channels, including Instagram and Twitter, throughout 2021. 

“First Steps” was directed by Rodrigo Saavedra of The Director’s Bureau.

The new creative complements Hornitos Tequila’s ongoing initiatives dedicated to the empowerment of shot takers everywhere, including ‘The Shot Fund,’ a multi-year investment platform enabling creative entrepreneurs, and ‘A Fair Shot,’ the brand’s purpose platform that empowers aspiring immigrants on their journeys toward citizenship.

To learn more about Hornitos Tequila and its shot-taking brand history, visit the official website, and check out the TV spot below.

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