NewsIconic Cognac Maison Bisquit & Dubouché Announces US Debut

Iconic Cognac Maison Bisquit & Dubouché Announces US Debut


Iconic Cognac maison Bisquit & Dubouché has announced its U.S. debut. The brand will begin by offering two expressions stateside, their flagship V.S.O.P. and high-end selection X.O.

Founded nearly 200 years ago by Alexandre Bisquit and Adrien Dubouché, Bisquit & Dubouché was built to buck long-held tradition and embrace an innovative method to distillation that relies on intuition over conventional techniques. This approach launched what would become a world-renowned house of fine cognac. By the end of the 1800s, Bisquit & Dubouché was the third most exported cognac in the world and was popular among celebrities like Joséphine Baker.

Bisquit & Dubouché cognac undergoes traditional double distillation in a copper pot still from November to March, producing its hallmark ‘eau de vie.’ But this is where the similarity to other cognacs ends. They retain the “heart” of the cognac longer than other traditional cognac brands and only cut the “tails” by hand at the very end of the process. The distillers wait for the precise moment to cut, guided by deep knowledge and intuition while continuously tasting and smelling the liquid to guarantee that it has the brand’s signature aromatic notes with strong floral and fruity concentration. 

Known as Bisquit Cognac for many years, the brand returned to its roots and its original name Bisquit & Dubouché in March 2020, honoring both its founders and heralding a new chapter and contemporary look as part of Campari Group.

“Bisquit & Dubouché’s progressive spirit is a direct reflection of its founders,” said Vincent Chappe, Ambassadeur Global de la Maison. “Since its inception, the house has pioneered an approach audacious in its simplicity: instinct, patience, and a singular appreciation for the craft behind cognac making. As we announce this historic introduction to the U.S. market, cognac connoisseurs and novices alike can relate to this story of bold determination and appreciate its distinctive taste.”

Bisquit & Dubouché Cognacs are renowned for their smoothness and bouquet, which boasts nuanced floral and fruity aromas. The taste features a seductive blend of vanilla and caramel, with a subtle smoothness led by notes of honey, fig, and dark fruits.

Both offerings will initially launch in select states, focusing on California, Texas, and Florida, where the premium plus and super-premium business is concentrated, with plans for further expansion in 2022.

For more information, head over to the brand’s official website.

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