NewsJack Daniel’s Announces Official Partnership With Seattle Kraken

Jack Daniel’s Announces Official Partnership With Seattle Kraken

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Jack Daniel’s, Climate Pledge Arena and the Seattle Kraken have announced a partnership naming Jack Daniel’s Tennessee Whiskey as the Official Whiskey of Climate Pledge Arena. The agreement also includes a new Jack Daniel’s Old No. 7 Bar on the main concourse of Climate Pledge Arena. 

“Seattle is one of our most important markets and Jack Daniel’s is extremely excited to enter into this new partnership with the Kraken and Climate Pledge Arena,” said Risa Scandora, Jack Daniel’s Marketing Manager. “Our commitment to making great whiskey is only matched by our commitment to preserving the planet we call home. We send 99% of the materials used at the Jack Daniel Distillery to be reused or recycled which is just another great reason why we look forward to a long-term relationship with Climate Pledge Arena.” 

Fans and concert goers will be able to experience exclusive and signature cocktails curated for arena events at the custom Jack Daniel’s Old No. 7 Bar located on the main concourse. Jack Daniel’s Tennessee Whiskey cocktails will be featured alongside the new Jack Daniel’s Canned Cocktails and other alcohol-free options.  

“We are excited to partner with Jack Daniels—a fantastic legacy brand we know will elevate our mixology experience for all of our guests,” said Tod Leiweke, CEO of the Seattle Kraken. “Their commitment to sustainability aligns with our mission to show the world that we can have a positive impact on the environment at scale. We can’t wait to welcome everyone to the Jack Daniels Bar.”

Climate Pledge Arena will open in October 2021 as the home of the Seattle Kraken, Seattle Storm and over 100 nights of live entertainment and music a year. The Seattle Kraken begin their inaugural season at Climate Pledge Arena on October 23, 2021.

For more information, head over to Climate Pledge Arena’s official website.

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