Jack Daniel’s has unveiled its Jack Daniel’s & Coca-Cola cocktail as a ready-to-drink (RTD), pre-mixed cocktail option for the first time in the United States.
Made with Jack Daniel’s Tennessee Whiskey and Coca-Cola, the Jack & Coke RTD is inspired by one of the most popular “bar-calls”–a cocktail ordered with specific brand names–on the planet. This pre-mixed cocktail first hit shelves last fall in Mexico and will continue to expand to other global markets throughout 2023.
“We are excited to introduce the quintessential Jack & Coke cocktail to consumers in a consistent, convenient and portable format,” said Dallas Cheatham, Jack Daniel’s RTD Brand Director. “While Jack & Coke is a cocktail consumers have known and enjoyed across the world, with origins dating back more than a century, we are proud to officially launch Jack Daniel’s & Coca-Cola RTD and bring these two iconic brands together in a RTD format for the first time in the U.S.”
“This launch is a milestone moment for both Coca-Cola and Jack Daniel’s – it is following what people have been doing with these two iconic brands for generations and demonstrates our commitment to innovation from the simple to the complex,” said Dan White, Chief of New Revenue Streams for The Coca-Cola Company. “We are really excited about this classic cocktail being offered in a new and exciting way through our relationship with Jack Daniel’s and their distributor system.”
Coming in at 7% ABV in the US, there will also be a version featuring Coca-Cola Zero-Sugar arriving at the beginning of May. Both will be available at retailers nationwide for $12.99 per 4-pack.
For more information, head over to Coca-Cola’s official website.