Jack Daniel’s has teamed up with McLaren Racing to release a limited-edition bottle. Available in select Formula 1 race markets across the globe, the limited edition Tennessee whiskey features a custom label and packaging that honors the pioneering founders behind Jack Daniel’s and McLaren Racing – Mr. Jack Daniel and Bruce McLaren.
“McLaren and Jack Daniel’s are two of the most iconic brands known around the world, and we’re excited to celebrate our partnership with a special bottle that nods to our shared spirit of independence, authenticity and boldness,” said Sophia Angelis, Jack Daniel’s SVP, Global Managing Director. “We have been working with the McLaren team to develop unparalleled experiences for both racing and whiskey fans, and we can’t wait to share more on what we have in store.”
“We are thrilled to launch this special McLaren Racing bottle with Jack Daniel’s, an exciting collaboration with a partner which shares our ambition to put fans at the center of what we do,” said Louise McEwen, Executive Director, Brand & Marketing, McLaren Racing. “In our 60th year we are marking our team’s great legacy, started by Bruce McLaren. This limited-edition bottle is another fantastic way to share these celebrations with our fans, remembering both Bruce and Jack – two distinguished founders. I am looking forward to seeing the bottle on shelves across the globe.”
The McLaren Racing limited edition is Jack Daniel’s classic Tennessee whiskey grain bill of 80% corn, 8% rye, and 12% malted barley, bottled at 80 proof (40% ABV). Beginning in May, it will be available in 700 mL bottles in select F1 race cities in the U.S. and internationally.
For more information, head over to the brand’s official website.
Earlier this month, Jack Daniel’s unveiled its Jack Daniel’s & Coca-Cola cocktail as a ready-to-drink (RTD), pre-mixed cocktail option for the first time in the United States.